Vice President, Strategic Communication and Marketing

Key Responsibilities

• Work closely with the President to shape and execute a comprehensive, action-oriented marketing and public relations strategy that aligns with the College's mission.
• Craft and cast a compelling value proposition to prospective students, highlighting the strengths, uniqueness, and opportunities Broward College offers.
• Analyze and map the entire student life cycle, focusing on conversion rates at every stage of the student experience.
• Routinely examine the market to address key questions, including: What's the current and future state of the market landscape? Who makes up our student population in terms of demographics and psychographics? Which programs attract the most enrollments, and what drives their popularity?
• Designs, manages, and reports outcome measurements for each initiative. Provides strategic plans to meet initiatives. Reviews site analytics and recommends strategies for search engine optimization, internet advertising, and the effective development and integration of social media with traditional marketing.
• Provides strategic direction and leadership for college-wide marketing and communications, including, but not limited to, branding, creative services, outreach services and integrated campaigns, institutional advertising, social media, public/media relations, communications, community engagement, and outreach activities.
• Understands and embraces the role of traditional media in a comprehensive, strategic communications action plan to achieve organizational goals.
• Work closely with Student Services to understand and develop strategies to bolster student retention and completion rates.
• Understands crisis communications management using NIMS/ICS protocols, including updates for the media and internal and external audiences using established communication channels (i.e., Hotlines, College website, emergency notification system).

Qualifications

• Master’s degree in marketing, communications, or related field.
• A minimum of 10 years of experience in marketing, communications, or a similar field, including five years in management.
• A strategic thinker with the ability to develop a long-term strategic marketing plan as well as the ability to acknowledge and seize imminent opportunities.
• A leader who knows how to execute and operationalize a vision.
• A detail-oriented, creative, proactive, dynamic, and positive professional.
• Exceptional communication and interpersonal skills, with the ability to inspire and mobilize diverse teams and stakeholders.
• Strong ethical standards and a commitment to Broward College’s values and mission.

About Broward College

Broward College is a nationally ranked institution of higher education in Broward County, Florida, providing residents and non-residents with access to high-quality, affordable education. The College offers several areas of study, including certificate programs, two-year university-transfer degrees, two-year career degrees, bachelor's degrees, and continuing education courses. Broward College is the largest institution of higher education in Broward County, serving approximately 50,000 students annually. Around half of our students are Pell grant recipients, and approximately half of our students are first generation college students. With more than 4,000 colleagues, Broward College serves as a critical economic engine for Broward County, generating more than 1.7 billion in economic impact for Broward County, and driving opportunities for economic mobility for all of Broward County. Broward College has been repeatedly recognized as one of the top 10 community colleges in America by the Aspen Institute. The College continues to receive recognition for its transformational work to improve institutional culture and care for its employees as recognized by the College and University Professional Association for Human Resources (CUPA-HR) 2022 National HR Excellence Award. As an equal access and employment opportunity institution, Broward College is committed to a tradition of increasing and retaining an intellectually, culturally, and ethnically diverse student body and workforce and focusing on the success of our students, faculty, and staff while strengthening our local and global communities.

Schedule

TBD

Pay

$170,000 - $190,000 (Salary commensurate with education and experience)