VICE PRESIDENT, STRATEGIC COMMUNICATIONS

About the role

PMK Entertainment is a communications and marketing firm operating at the epicenter of culture, focusing on A-list talent, music, sports, premium content companies, corporate entertainment, and crisis communications. We work with the people and properties that influence what and who audiences watch, listen to, and talk about. Our work spans talent representation, entertainment publicity, brand communications, corporate entertainment strategy, partnerships, and events, combining strategy, access, and execution across every platform people consume content.

Key Responsibilities

• Client Strategy & Counsel

• Serve as primary strategic advisor for a portfolio of accounts across entertainment verticals, including film, TV, sports, kids & family media and financial sector entities backing these verticals
• Develop and execute comprehensive, integrated communications strategies aligned with each client's business objectives and brand identity
• Provide executive-level counsel on reputation management, crisis communications, and high-stakes media situations
• Lead campaign development and execution

• Media Relations & Storytelling

• Cultivate and maintain deep relationships with journalists, editors, bookers/producers and content creators across entertainment, business, trade, and consumer media
• Identify and secure earned media opportunities that advance client narratives across print, digital, broadcast, and podcast platforms
• Oversee the development of compelling press materials including pitches, releases, talking points, op-eds, and long-form content
• Lead message development and media training for C-suite executives, talent, and public-facing spokespeople

• Team Leadership & Agency Growth

• Manage, mentor, and inspire a team of directors, managers, and coordinators, fostering a culture of excellence and professional development
• Partner with agency leadership on new business development, including pitching prospective clients and expanding existing relationships
• Collaborate cross-functionally with PMK and ACC teams to deliver integrated campaigns
• Serve as an ambassador for the agency's culture, values, and capabilities in the marketplace

Required

• 10+ years of public relations or communications experience, with at least 4 years at a senior level in an agency environment
• Demonstrated track record of success across entertainment, sports, kids & family media, or adjacent industries
• Proven ability to manage and grow client relationships at the executive level
• Experience leading and developing high-performing teams
• Exceptional written and verbal communication skills; ability to craft and refine messaging across audiences and platforms
• Strong existing relationships with key entertainment, trade, and business media
• Ability to manage multiple accounts and priorities simultaneously with grace under pressure
• Fluency with AI and LLM tools

Preferred

• Experience with film & television publicity
• Familiarity with sports communications or league/team PRExposure to financial or alternative investment communications
• Background working with children's entertainment brands, IP licensing, or family media

What We Offer

• Competitive base salary commensurate with experience, plus performance bonus
• Comprehensive health, dental, and vision benefits
• Generous PTO, paid holidays, and summer Fridays
• A collaborative, entrepreneurial culture with real opportunities for advancement

Pay

Salary range: $120,000 - $140,000