Vice President, Marketing and Communications
Position Summary
The Vice President of Marketing & Communications serves as the strategic leader responsible for building and advancing the SOAR365 brand while strengthening engagement with donors, families, community partners, employees, corporate supporters, media outlets, and the broader public.
Who We Are
SOAR365 has been dedicated to supporting individuals and families living with disabilities for over 70 years. Our innovative programs and compassionate services are designed to meet real-world needs at every stage of life. Today, SOAR365 has a profound impact on more than 2,000 people and their families across the Greater Richmond area.
Key Responsibilities
Develop and execute a comprehensive marketing and communications strategy that supports organizational goals and strategic priorities.
Serve as a member of the Executive Leadership Team and contribute to organizational planning and decision-making.
Partner with senior leaders to advance organizational initiatives and strengthen stakeholder engagement.
Create and execute innovative communications strategies utilizing traditional, digital, and social media channels.
Lead marketing and communications initiatives that support SOAR365's growth, reputation, and long-term sustainability.
Elevate SOAR365's brand awareness and reputation throughout the community and philanthropic sector.
Ensure consistency of brand identity, messaging, and storytelling across all platforms.
Develop and implement crisis communication strategies and response plans.
Manage the annual Marketing & Communications budget.
Allocate resources strategically to maximize organizational impact and return on investment.
Build, lead, mentor, and develop a high-performing marketing and communications team.
Recruit and retain talented professionals aligned with organizational goals.
Foster a culture of innovation, accountability, collaboration, and continuous improvement.
Effectively manage vendors, consultants, volunteers, and interns.
Implement scalable project management systems and processes to improve organizational effectiveness.
Qualifications
Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field.
Minimum of ten (10) years of progressive leadership experience in marketing, communications, public relations, brand management, or a related discipline.
Demonstrated experience developing and executing successful integrated marketing and communications strategies.
Proven success leading and developing high-performing teams.
Strong experience with digital marketing, social media strategy, content management systems, and brand development.
Exceptional written, verbal, presentation, and interpersonal communication skills.
Experience utilizing data, analytics, and performance metrics to guide decision-making.
Strong project management and organizational skills.
Experience managing budgets and aligning resources with strategic priorities.
Proficiency with Microsoft Office applications and marketing technology platforms.
Master's degree in Marketing, Communications, Business Administration, Public Relations, or a related field preferred.
Experience in nonprofit leadership, healthcare, human services, philanthropy, or mission-driven organizations preferred.
Experience working with executive leadership teams and Boards of Directors preferred.
Knowledge of AI-enabled marketing and communications tools and technologies preferred.
Benefits & Perks
At SOAR365, we recognize that our employees are our greatest asset and are committed to providing a comprehensive benefits package that supports the health, well-being, professional growth, and financial security of our team members. Employees enjoy a competitive compensation package, medical, dental, and vision insurance, Flexible Spending Account (FSA) and Health Savings Account (HSA) options, employer-paid life insurance, short-term and long-term disability coverage, and access to an Employee Assistance Program (EAP). Additional benefits include generous paid time off, paid holidays, a 403(b) retirement savings plan with employer contribution opportunities, and access to professional development, continuing education, leadership development, and executive coaching opportunities. Team members also benefit from employee recognition and wellness programs, a flexible and supportive work environment, and the opportunity to make a meaningful impact in the lives of individuals with disabilities and their families.
How to Apply
To apply for this position, a completed SOAR365 application is required. Equal Opportunity & Workplace Commitment
SOAR365 is an EO/AA Employer and welcomes applicants who are Veterans, individuals with disabilities, and those from other protected categories. We are a Drug-Free Workplace. Reasonable Accommodations
If you need reasonable accommodation when applying for a position on our website, please contact us at (804) 358-1874 and ask for Human Resources.