Vice-President, Marketing and Communications

About the role

The successful candidate will combine strategic thinking with execution excellence to help support strategic accounts, priority pursuits, industry and metro market growth initiatives. You will lead and develop a high-performing team to create clear, differentiated and commercially compelling narratives and MarCom strategies to reach clients, prospects, partners, media, analysts & other B2B and B2G influencers, as well as employees.

Responsibilities

• Serve as the senior MarCom advisor to the Operating Unit President and leadership team.
• Help shape business strategy with other US CSG Cabinet Leaders through market insight, competitive intelligence, positioning and communications counsel.
• Translate business priorities into integrated marketing and communications strategies aligned to growth and differentiation, particularly around account expansion, metro market growth and deals.
• Drive measurable contribution to pipeline generation, client engagement and strategic pursuits.
• Ensure MarCom is positioned as a strategic growth enabler to the business, with focus on strategic account growth, priority pursuits and major deal opportunities.
• Define and lead a clear, differentiated and integrated market narrative aligned to CGI's brand.
• Strengthen CGI's visibility, credibility and relevance across priority markets and stakeholder groups through creative, highly targeted positioning, thought leadership and reputation-building initiatives.
• Lead integrated go-to-market activity spanning campaigns, digital, events, account and deal-based marketing, industry analyst relations, alliance marketing, media, and thought leadership.
• Ensure consistency of messaging, storytelling and brand experience across channels and touchpoints.
• Eliminate fragmented or low-value activity in favor of focused, high-impact execution.
• Lead and develop a high-performing, innovative and outcome-driven MarCom organization.
• Proactively collaborate with global MarCom colleagues to maximize capacity and tap into expertise.
• Manage and maximize the budget to ensure every dollar invested has an appropriate business return.

Requirements

To be successful in this role, you must have:

• A deep understanding of the IT services market and at least one of CGI's largest industries.
• At least 15+ years of progressive marketing leadership experience, preferably in a professional services firm or similarly complex B2B or B2G environment.
• A proven track record of designing and scaling insights-led marketing and communications strategies, particularly account and deal-based marketing.
• Exceptional communication, presentation, and storytelling skills; ability to craft compelling narratives.
• Competence in managing and optimizing budgets to maximize business impact.
• A bachelor’s degree in marketing or business; MBA or advanced relevant degree a plus.

Qualifications

Required qualifications:

• Experience in a business partner role, with ability to inspire trust and credibility with senior executives.
• Strong executive presence with experience advising senior leaders, as well as a highly collaborative and ego-less approach to working laterally.
• Curious, tech-savvy, and forward-thinking to keep CGI's marketing relevant and impactful.
• Confident navigating the balance between global priorities and stewardship and local market creativity; acts as a proactive connector and contributor with global colleagues.
• Outstanding coach, mentor, and developer of high performing, cohesive and collaborative teams.
• Demonstrated Leadership Behaviors: Coaching Mindset, Active Listening and Communication, Complex Decision Making, Emotional Intelligence, Agility and Innovation.

Skills

Desired skills:

• Experience in a business partner role, with ability to inspire trust and credibility with senior executives.
• Strong executive presence with experience advising senior leaders, as well as a highly collaborative and ego-less approach to working laterally.
• Curious, tech-savvy, and forward-thinking to keep CGI's marketing relevant and impactful.
• Confident navigating the balance between global priorities and stewardship and local market creativity; acts as a proactive connector and contributor with global colleagues.
• Outstanding coach, mentor, and developer of high performing, cohesive and collaborative teams.
• Demonstrated Leadership Behaviors: Coaching Mindset, Active Listening and Communication, Complex Decision Making, Emotional Intelligence, Agility and Innovation.

Benefits

CGI offers a comprehensive benefits package to eligible professionals on their first day of employment, including:

• Competitive compensation including profit participation program
• Comprehensive medical, dental, and vision benefits
• Basic life and accidental death & dismemberment insurance
• Matching contributions through 401(k) plan, and CGI share purchase plan
• Flexibility and paid accrued vacation leave, ranging from 10 to 20 days per year, based on job level, years of relevant prior experience, and years of service
• At least 80 consecutive hours of paid sick/safe leave (except where applicable state/local law requires more)
• Paid parental leave, ranging from 20 to 70 consecutive business days based on circumstances of leave and applicable laws
• Bereavement leave, ranging from 1 to 7 days per year based on relationship
• Paid jury duty leave, up to time summoned
• Learning opportunities and tuition assistance
• Wellness and Well-being programs