Vice President, Marketing & Communications

About the role

The Vice President of Marketing & Communications will lead Empath Health's marketing, communications, digital, and brand strategy to drive revenue growth, referral volume, and market expansion. This role will partner with P&L leaders, Business Development, and executive leadership to align marketing initiatives with census growth, service line priorities, and operational performance.

Responsibilities

• Lead Empath Health’s systemwide marketing, communications, digital, and brand strategy to drive revenue growth, referral volume, and market expansion.
• Partner with P&L leaders, Business Development, and executive leadership to align marketing initiatives with census growth, service line priorities, and operational performance.
• Oversee multi-channel campaigns, digital engagement, and brand management to strengthen visibility across all Empath service lines and markets.
• Direct internal and external communications, including media relations, crisis response, executive messaging, and colleague engagement.
• Manage, mentor, and inspire a high-performing team of 12+ marketing, communications, digital, and creative professionals.
• Use data, analytics, and market insights to optimize marketing investments and demonstrate ROI tied to growth objectives.

Requirements

• A bachelor’s degree in marketing, communications, public relations, or a related field (master’s preferred).
• 10+ years of progressive leadership experience in marketing, communications, or brand strategy, ideally within healthcare or a large nonprofit system.
• Demonstrated success leading integrated digital marketing, brand management, and multi-site or matrixed organizational strategies.
• Proven ability to align marketing initiatives with revenue growth, referral development, and operational performance.
• Strong executive presence with the ability to collaborate effectively with senior leaders, physicians, boards, and community partners.
• A robust portfolio showcasing strategic campaigns, digital work, brand leadership, and measurable business impact.

Qualifications

• Experience in a healthcare or large nonprofit setting.
• Excellent communication and collaboration skills.
• Ability to manage a diverse team and lead change initiatives.
• Strong analytical and problem-solving skills.
• Knowledge of healthcare industry trends and best practices.

Skills

• Strategic thinking and execution.
• Leadership and team management.
• Data analysis and reporting.
• Brand management and campaign development.
• Collaboration with cross-functional teams.

Benefits

• Earn Competitive Pay: Your skills and contributions are recognized and rewarded.
• Benefits & Wellness: Medical, dental, vision, life insurance, retirement with company match, plus wellness programs to support your mind and body.
• Industry-Leading PTO: 5+ weeks to rest, recharge, and live your Full Life.
• Grow Your Career: CEU support, tuition reimbursement, and advancement opportunities.
• Make a Difference: Join a mission-driven team dedicated to kindness, compassion, and Full Life Care for All.

Pay

Competitive pay based on experience and qualifications.

Schedule

Full-time position with flexible working hours to accommodate the needs of the role and the organization.