Vice President, Marketing & Communications

What You Will Do

• Develop and lead the overall vision, strategy, and operational direction for the marketing and communication practice.
• Including, leading the development and evolution of a standardized marketing strategy and campaign planning framework that can be adapted across industries and professions.
• Align departmental priorities and services with firm-wide strategic goals and client needs.
• Identify emerging trends in association marketing, member engagement, digital communications, and nonprofit branding.
• Lead &/or contribute to evaluating and adopting marketing technology tools that support planning, automation, measurement, and performance tracking.
• Evaluate current platforms and practices to establish strategies to ensure campaigns are measurable, data-informed, and optimized over time.
• Document and share best practices, frameworks, and learnings to build a repeatable, scalable approach to marketing excellence.

What You Bring

• Bachelor’s degree in marketing or MBA preferred
• 15+ years of experience in marketing strategy, brand planning, or integrated campaign development in a professional services field, ideally within an agency or client-facing consulting environment
• 10+ years of senior-level marketing leadership experience
• Proven track record of developing and executing successful growth and brand strategies
• Excellent leadership, communication, and relationship-building skills with executive-level stakeholders
• Proven experience creating, leading, and scaling marketing planning frameworks that improve consistency and results across teams or clients
• Strong background in integrated marketing (digital, content, email, paid media, social)
• Experience advising on or working with marketing technology platforms (e.g., HubSpot, Salesforce, Marketo, Google Analytics, or similar)
• Exceptional facilitation, presentation, and client advisory skills, you’re comfortable leading senior-level discussions and workshops
• Strong financial and business acumen with budget management experience
• Proven ability to lead enterprise-level change initiatives and actively shape, strengthen, and scale firm-wide culture and employee experience

Success in This Role Looks Like

• Clients value you as a trusted strategic advisor
• Marketing technology is better aligned to strategy and planning workflows
• Your team delivers marketing strategy and practices that are repeatable, scalable, and effective
• Fluent use of data to optimize marketing and drive the best results
• Client satisfaction and retention
• Growth of services and revenue

Where Do You Fit?

• Whether you are just beginning your career or are a mid- or senior-level professional, working at Smithbucklin will offer you countless opportunities to develop transferable skills, acquire meaningful knowledge and gain rich experiences at an accelerated pace.
• By working collaboratively with smart, ambitious, multi-talented, genuine and hardworking colleagues, you will build meaningful, deep and enduring relationships that will serve you well throughout your career, regardless of your chosen path.
• In addition, as a 100 percent employee-owned company, Smithbucklin offers all of our people - regardless of position or compensation - an equal chance to experience the fulfillment and reap the benefits of ownership.
• As a hybrid work environment with in-office days established as Monday, Tuesday, and Thursday. Employees will work a standard 40-hour week, with the possibility of additional hours based on project deadlines.
• Smithbucklin considers several factors when determining compensation, including a candidate's recent coursework, training, experience, and certifications, among other considerations.
• The expected pay for this role is $175,000-$250,000, plus performance bonus.