Vice President, Communications and Marketing
Job Summary
Reporting to the Executive Vice President for Strategic Effectiveness and Chief of Staff, the Vice President of Communications and Marketing at Augusta University serves as the strategic leader responsible for shaping and executing a comprehensive communications and marketing vision that advances the university's mission and brand.
Responsibilities
Lead the development and execution of an integrated communications and marketing strategy that aligns divisions and units to build and protect the Augusta University brand and enhance outreach and engagement through earned, owned, and paid media.
Ensure that marketing strategy and tactics are tightly integrated with internal communications, student recruitment, and media relations strategies and support the business objectives of AU and its affiliates.
Develop and implement a proactive internal communications program. Ensure it is sustained and substantive. Monitor campus issues regularly. Promote transparency and share timely information with students, faculty, staff, and support personnel, using all appropriate formats web, electronic, and other media.
Foster a sense of shared purpose, strengthen shared governance, and build community. Guide internal stakeholders through transitions with clear, empathetic, and transparent communication. Build trust, reduce uncertainty, and support a unified institutional culture.
Recruit, develop, and retain highly motivated, talented team members who thrive in a fast-paced environment. Coach team to execute their communications, marketing, digital plans, and strategies to effectively represent the messaging maps, amplifying Augusta University's competitive advantages and increasing stakeholder engagement. Provide oversight, development, training, and constructive feedback to communicators assigned to the academic colleges and other divisions across campus.
Evaluate the effectiveness of communications and marketing efforts across the university to ensure that planned objectives and metrics are attained. Routinely monitor vendor performance to ensure that contracted deliverables are obtained. Vigilantly measure performance and results to optimize return on the university's investment.
Form productive, collaborative partnerships with university leaders to develop and execute communications and marketing strategies and plans to advance the mission of Augusta University. Partner with senior leadership to ensure editorial and brand standards are reflected in all messaging on behalf of AU. Foster collaborative working relationships with University System of Georgia staff and AU administrators, faculty, staff, students, and community stakeholders. Serve on the Enrollment Planning Council, the Administrative Cabinet, and the President's Cabinet.
Develop and implement crisis communications and continuity of operations plans. Collaborate with Critical Events Preparedness and Response (CEPaR) to ensure that we are prepared to respond to critical events. Develop and maintain drafts of messaging for likely and emerging scenarios.
Required Qualifications
- Bachelor’s degree with a major in marketing, communications, public relations, journalism, business administration, or a related field is required.
- At least seven years of experience in marketing and/or communications in one or more of the following settings: higher education, research, government, business and/or industry, is required. At least five years of management experience (e.g., staff development, budgeting) is required, as is experience in one or more of these areas: marketing, public relations, media relations, news and information, video production, photography, publications or communications.
- The ideal candidate will bring strategic vision and hands-on experience managing comprehensive communications programs, including media relations and marketing initiatives that advance organizational goals; be a communications leader with proven expertise in writing and editing across print and digital media; have the ability to develop and implement strategic communications and research-based marketing plans; and demonstrate expertise in making presentations and negotiating with the media.
Preferred Qualifications
- A master’s degree and/or a professional certification in marketing or public relations is preferred.
Shift/Salary/Benefits
Shift: Days/M-F (work outside of normal business hours will likely be required of an employee in an exempt level position)
The intended work commitment or full-time equivalent (FTE) for this position is 1.0 and considered full-time.
Salary and compensation is commensurate with education, experience, and achievements.
About Us
Augusta University is Georgia's innovation center for education and health care, training the next generation of innovators, leaders, and healthcare providers in classrooms and clinics on four campuses in Augusta and locations across the state. More than 12,000 students choose Augusta for educational opportunities at the center of Georgia's cybersecurity hub and experiential learning that blends arts and application, humanities, and the health sciences. Augusta is home to Georgia's only public academic health center, where groundbreaking research is creating a healthier, more prosperous Georgia, and world-class clinicians are bringing the medicine of tomorrow to patient care today. Our mission and values https://www.augusta.edu/about/mission.php make Augusta University an institution like no other.
Location
Augusta University
Our Health Sciences Campus:
1120 15th Street, Augusta, GA 30912
Conditions of Employment
All selected candidates are required to successfully pass a Background Check review prior to starting with Augusta University.
Equal Employment Opportunity
Augusta University is proud to be an equal opportunity employer welcoming applicants from underrepresented groups, including individuals with disabilities and veterans.
How To Apply
Consider applying with us today!
Please upload your letter of interest and Curriculum Vitae as one document.
The application review process will begin on November 15, 2025.
https://www.augusta.edu/hr/jobs/
Select University Faculty & Staff > External Applicants if you are a candidate from outside the university
Select University Faculty & Staff > Internal Applicants if you are a current university employee
If you need further assistance, please contact us at 706-721-9365
Other Information
This position is also responsible for promoting a customer-friendly environment and providing superior service to our patients, students, faculty, and employees. "Augusta University is a patient-and family-centered care institution, where employees partner every day with patients and families for success."
Augusta University is a tobacco-free environment, and the use of any tobacco products on any part of the campus, both inside and outside, is strictly prohibited.