Vice President, Product Marketing – Clinical Solutions

About the Role

This VP will own product marketing strategy for the Clinical Solutions segment, from product positioning to sales enablement and customer evidence. It's a strategic marketing leadership position requiring a deep understanding of how clinical tools are bought, adopted, and renewed within health systems, and the ability to build a marketing motion around that buying journey. The role reports to the Chief Marketing Officer, Elsevier Health, and sits on both the Marketing Leadership team and the Clinical Solutions Leadership team.

Responsibilities

• Own positioning, messaging, and product marketing strategy for the full Clinical Solutions portfolio, including existing products and new launches (Clinical Decision Support, Nurse Readiness, Patient Engagement, and Specialty Solutions).
• Build deep market intelligence on the clinical solutions landscape, emerging care delivery models, and competitive positioning across key product categories.
• Define distinct value propositions for institutional buyers (health systems, hospitals, IDNs) and clinical end users (nurses, physicians, care teams).
• Lead a team of product marketers aligned to key product lines; establish launch processes and field enablement standards.
• Partner with Clinical Solutions BU leadership on roadmap input, launch readiness, and commercial strategy, bringing the buyer's and clinician's voice into product decisions.
• Define and report on marketing-influenced metrics: adoption, renewal, expansion, and clinical engagement.
• Develop a narrative for Elsevier Clinical Solutions that resonates with health system executives, clinical educators, and frontline care teams.
• Collaborate across the marketing organization to build and launch data-driven, customer-insight led marketing programs.

Requirements

• 12+ years of product marketing experience, with at least 3 years in a senior leadership role managing direct reports.
• Deep familiarity with enterprise B2B buying cycles in healthcare, health IT, or life sciences, particularly selling into health systems, IDNs, or academic medical centers.
• Proven track record of building winning positioning, launching products, displacing incumbents, and creating compelling narratives for sales teams.
• Exceptional written storytelling skills, able to craft narratives that resonate with both Chief Medical Officers and clinicians.
• Experience building sales and customer success enablement toolkits: pitch decks, case studies, and competitive battle cards.
• Strong cross-functional collaboration skills, working effectively with Product, Sales, and Customer Success teams.
• Fluency with clinical decision support, EHR ecosystems, or point-of-care tools.
• Exceptional written and verbal communication skills, translating clinical nuance into commercial clarity.
• Experience building and scaling a product marketing function from the ground up.
• Prior experience at a clinical decision support company (e.g., UpToDate/Wolters Kluwer, DynaMed, Micromedex, or AI-native peers like OpenEvidence).
• Understanding of how AI is reshaping clinical workflows and its implications for incumbent content players.
• Experience with both U.S. and international markets.

About the Team

At Elsevier Clinical Solutions, we are redefining how clinicians learn, decide, and deliver care. Our portfolio spans Clinical Decision Support, Competency Management, and Patient Engagement, impacting millions of healthcare decisions globally.

About the Business

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science, health education, and exceptional healthcare and clinical practice.

Pay

U.S. National Base Pay Range: $156,700 - $290,900. Geographic differentials apply in some locations to reflect local market rates. Specific ranges include: CO ($156,700 - $290,900), IL ($164,500 - $305,500), Chicago, IL ($172,400 - $320,000), MD ($164,500 - $305,500), NY ($172,400 - $320,000), New York City ($188,000 - $349,000), Rochester, NY ($156,700 - $290,900), OH ($148,800 - $276,300), NJ ($198,044 - $316,356). This role is eligible for an annual incentive bonus.