Vice President Product Marketing

About the role

We are seeking an experienced VP - Product Marketing to lead our product marketing function and drive Skan's market positioning, messaging, and go-to-market strategy.

Responsibilities

• A) Strategic Positioning & Messaging
• Define and own Skan's positioning, messaging architecture, and value propositions across all products and solutions
• Develop compelling narratives that differentiate Skan's approach and resonate with target buyers
• Craft executive messaging for board presentations, conference keynotes, investor communications, and customer engagements
• Drive competitive strategy and maintain competitive intelligence across the market landscape
• B) Product Marketing Infrastructure
• Build and maintain core product marketing assets including persona templates, value propositions, messaging hierarchies, use case libraries, battle cards, and ROI frameworks
• Develop comprehensive sales enablement including pitch decks, demo scripts, objection handling, discovery frameworks, and sales plays
• Collaborate with content marketing to create high-impact assets: whitepapers, solution briefs, data sheets, demo videos, webinars, and customer stories
• C) Analyst & Industry Relations
• Own analyst strategy and all interactions with key industry analysts (Gartner, Forrester, Everest Group, IDC)
• Lead analyst evaluation processes including positioning strategy, customer reference coordination, and briefing preparation
• Translate analyst insights into actionable sales and marketing assets that strengthen market credibility
• D) Go-to-Market Execution
• Own end-to-end product launch strategy and execution for new products and capabilities
• Develop industry-specific positioning that translates platform capabilities into vertical value propositions
• Partner with Product and Revenue teams on pricing strategy, packaging evolution, and market expansion
• Build customer marketing programs including reference development, case studies, and advocacy cultivation
• E) Market Intelligence & Customer Insight
• Lead market research to validate opportunities, understand buyer personas, and inform product strategy
• Establish systematic voice-of-customer programs through interviews, win/loss analysis, and customer feedback loops
• Maintain competitive intelligence on market trends, competitor moves, messaging, and positioning
• Synthesize insights to inform product roadmap and go-to-market priorities
• F) Cross-Functional Leadership & Team Building
• Present regularly to executive leadership and board on product marketing strategy, market dynamics, and business outcomes
• Partner with Sales, Product, and Marketing teams to ensure alignment and execution excellence
• Build and scale the product marketing function through hiring, development, and process optimization
• Foster a culture of customer obsession, strategic thinking, and data-driven decision making

Qualifications & Skills

• 12+ years of product marketing experience in B2B SaaS with at least 5 years in leadership roles
• Proven track record in positioning, messaging, and go-to-market execution for enterprise technology companies
• Deep expertise in enterprise sales cycles with Global 2000 companies
• Demonstrated success in analyst relations with measurable improvements in positioning and market perception
• Strong technical fluency with ability to understand complex enterprise technology and translate it into business value
• Expert-level proficiency in developing go-to-market strategies, positioning frameworks, and messaging architectures
• Outstanding executive communication skills with experience presenting to C-suite, boards, and large audiences
• Exceptional writing ability across strategic documents, sales enablement, web copy, and thought leadership
• Proven ability to build, lead, and develop high-performing teams
• BA/BS degree; MBA or equivalent advanced degree preferred

Nice to Have

• Experience in AI/ML, process intelligence, automation, or enterprise software markets
• Background in product marketing during high-growth or market inflection phases
• Established relationships with industry analysts (Gartner, Forrester, Everest, HfS, etc.)
• Speaking experience at major industry conferences
• Experience with pricing and packaging strategy
• Track record of successful category positioning or market leadership initiatives