Vice President, Product Marketing

We're building a category. Not following one. This is your chance to help define Intelligent Print Automation and what it means for the future of enterprise infrastructure.

About the role

You're equal parts strategist and storyteller. You've built product marketing organizations from the ground up, not just inherited them. You know the difference between a positioning statement that sounds good in a deck and one that actually moves buyers. You've launched products that changed how a market thinks, not just what a company says. You're fluent in the AI era. You understand how AI is reshaping buyer expectations, commercial models, and how enterprise SaaS gets discovered, evaluated, and sold. You preferably work with CIO's, CISO and Technology Decision Makers. And critically, you move fast. You have the judgment to make bold calls with imperfect information, the conviction to back them, and the credibility to rally cross-functional teams behind them.

Responsibilities

• Own the narrative that drives revenue, the positioning that wins deals, and influence the GTM engine that fuels our next phase of growth, globally.
• Lead analyst relations across Gartner, IDC, Quocirca, and Forrester, with the ambition to make Vasion a named leader.
• Shape how the market understands the convergence of print infrastructure, dark data, and zero trust security.
• Lead high-velocity, high-impact product launches (new capabilities, platform expansions, partner integrations) with precision orchestration across Product, Sales, Growth, and Partners.
• Build and own messaging frameworks that work across verticals (Government/FedRAMP, Healthcare, Manufacturing, SMB) and across the full funnel.
• Partner with Product and Pricing to shape commercial strategy; packaging, bundling, and how AI changes what customers value and how they pay for it.
• Design repeatable GTM infrastructure that scales and even promotions.
• Build the sales enablement programs that close deals i.e. competitive battlecards, ROI frameworks, impact studies, persona-level messaging, and objection-handling tools that the field actually uses.
• Work directly with the CRO and sales leadership to align on segment priorities, demo and technical asset support, and deal-level narrative support.
• Own win/loss intelligence and translate it into positioning improvements and enablement updates on a fast cadence.
• Lead and grow a global team of Product Marketers, building a culture of customer obsession, analytical rigor, cross team momentum and fast iteration.
• Establish the structure and standards that make Product Marketing a competitive advantage at Vasion.
• Serve as a key cross-functional executive, operating as a peer to Product, Sales, and Marketing leadership.
• Build an always-on insight engine for customers and usage i.e. customer interviews, win/loss analysis, competitive monitoring, and analyst engagement. These insights will inform all aspects of the role.

Qualifications

• Proven track record of launching successful product marketing initiatives.
• Experience leading product marketing teams globally.
• Strong understanding of AI and its impact on enterprise SaaS markets.
• Fluent in market segmentation and buyer personas.
• Excellent communication and storytelling skills.
• Ability to work collaboratively with cross-functional teams.
• Experience with GTM strategy and execution.
• Understanding of pricing strategies and packaging.
• Experience with sales enablement and enablement programs.
• Experience with analyst relations and market intelligence.

What You'll Own

• Category Creation and Market Narrative
• Positioning, Messaging, and the Category Story
• Analyst Relations Across Gartner, IDC, Quocirca, and Forrester
• Market Understanding of Convergence of Print Infrastructure, Dark Data, and Zero Trust Security
• GTM Strategy and Execution
• Messaging Frameworks Across Verticals and Full Funnel
• Commercial Strategy and Packaging, Bundling, and AI-Driven Value Proposition
• Repeatable GTM Infrastructure That Scales and Promotions
• Sales Enablement and Revenue Impact
• Competitive Battlecards, ROI Frameworks, Impact Studies, Persona-Level Messaging, and Objection-Handling Tools
• Win/Loss Intelligence and Positioning Improvements
• Team and Org Leadership
• Culture of Customer Obsession, Analytical Rigor, Cross-Team Momentum, and Fast Iteration
• Structure and Standards for Competitive Advantage in Product Marketing
• Customer and Market Intelligence