Vice President, Product Marketing

About the role

We're building a category. Not following one. This is your chance to help define Intelligent Print Automation and what it means for the future of enterprise infrastructure. Vasion is $100M ARR and accelerating. We're cloud-native, enterprise-grade, and growing fast but we're still early enough that what you build here will shape what this company becomes. We're creating a new category: Intelligent Print Automation. A billion-dollar blind spot in enterprise infrastructure that intersects zero trust security, dark data, and AI-powered workflow automation. We need a VP of Product Marketing who can help build this next phase in the company's growth.

Responsibilities

• Own the narrative that drives revenue, the positioning that wins deals, and influence the GTM engine that fuels our next phase of growth, globally.
• Build and own messaging frameworks that work across verticals (Government/FedRAMP, Healthcare, Manufacturing, SMB) and across the full funnel.
• Partner with Product and Pricing to shape commercial strategy; packaging, bundling, and how AI changes what customers value and how they pay for it.
• Design repeatable GTM infrastructure that scales and even promotions.
• Work directly with the CRO and sales leadership to align on segment priorities, demo and technical asset support, and deal-level narrative support.
• Own win/loss intelligence and translate it into positioning improvements and enablement updates on a fast cadence.
• Lead and grow a global team of Product Marketers, building a culture of customer obsession, analytical rigor, cross team momentum and fast iteration.
• Establish the structure and standards that make Product Marketing a competitive advantage at Vasion.
• Serve as a key cross-functional executive, operating as a peer to Product, Sales, and Marketing leadership.
• Build the sales enablement programs that close deals i.e. competitive battlecards, ROI frameworks, impact studies, persona-level messaging, and objection-handling tools that the field actually uses.
• Champion the voice of the customer inside Vasion, ensuring our roadmap of case studies.

Requirements

• 15+ years of product marketing experience in B2B SaaS, preferably with a track record at companies scaling past $100M ARR
• 7+ years leading and scaling Product Marketing teams notably you know how to recruit, develop, and retain top PMM talent
• Proven category creation or category leadership experience
• Fluency in AI-driven GTM. You understand how AI is changing buyer behavior, product packaging, and the commercial model for enterprise software
• Deep cross-functional credibility. You've operated as a true peer to Product, Sales, and Marketing leadership
• Analytic relations experience with Gartner, IDC, Forrester, or equivalent. You know how to move a company's position in a report
• Experience marketing to technical and business buyers simultaneously. You can write a CIO brief and a sysadmin one-pager with equal conviction
• Comfort with ambiguity and speed. You thrive in fast-moving environments, make good decisions without perfect information, and iterate without losing strategic direction

Benefits

• Flexible work environment
• Discretionary Vacation Bonus
• Flexible paid time off
• Paid parental leave
• Competitive pay
• A full suite of traditional benefits
• Training/Advancement opportunities
• 401k with company match and immediate vesting
• Mental Wellness Support
• Onsite perks include gym, pickleball, snacks & drinks, arcade, theater room, etc

Additional Information

• Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation and other legally protected characteristics.