Vice President of Product Marketing

Position Overview

Reports to: SVP Marketing
Workiva is looking for an exceptional Vice President of Product Marketing to define and tell the story of how our platform is transforming the way organizations manage their most critical data, reporting, and decisions. This leader will shape the market narrative for Workiva’s portfolio of products and solutions, articulating why the world’s leading companies rely on Workiva to power transparency and performance across finance, sustainability, and GRC.

What You’ll Do

• Shape the Solution Narrative
  Craft compelling positioning and messaging that articulates Workiva’s value proposition and resonates with buyers of finance, sustainability and GRC solutions, clearly differentiating Workiva in competitive markets
• Lead the storytelling around how Workiva AI is transforming how finance, sustainability, and GRC leaders operate
• Lead and Scale a World-Class Product Marketing Team
  Lead, inspire, and develop a global team of ~20 product marketing professionals
• Model how to work with AI to empower and accelerate what the team delivers
• Build a culture of strategic thinking, collaboration, and high performance
• Recruit, mentor, and develop exceptional product marketing talent, helping the team grow in influence and impact across the company
• Drive Category-Leading Go-to-Market Strategy
  Own product marketing strategy across Workiva’s portfolio of solutions
• Partner closely with product management to translate innovation into compelling launches, narratives, and market momentum
• Ensure our go-to-market and marketing strategies connect product innovation with the buyers who need it most
• Collaborate with demand generation, brand, content, and field marketing to ensure Workiva’s value proposition reaches and resonates with the right audiences
• Enable Pipeline and Revenue Growth
  Arm the global sales organization with the insights, messaging, and assets needed to build pipeline and close deals
• Deliver world-class sales enablement, including playbooks, competitive intelligence, buyer insights, and differentiated value frameworks
• Partner closely with revenue leadership to improve win rates and accelerate growth

Minimum Qualifications

• 15+ years of product marketing experience, including significant leadership roles in large-scale enterprise SaaS companies
• A proven track record of leading and scaling high-performing product marketing teams and a passion for building and developing talent
• Deep expertise in enterprise B2B go-to-market strategy, positioning, and messaging
• Experience translating complex technology and platform innovation into compelling customer value
• Strong partnership skills across product management, marketing, and sales leadership
• Demonstrated success driving sales enablement and revenue impact
• Exceptional communication and storytelling skills

Travel Requirements & Working Conditions

• Location: Flexible/Remote
• Up to 25% travel
• Reliable internet access for any period working remotely, not in a Workiva office

How You’ll Be Rewarded

• Salary range in the US: $241,200.00 - $313,600.00
• A discretionary bonus typically paid annually
• Raised Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package

Employment Decisions

Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world. At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.

Equal Opportunity Employer

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com. Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.