Vice President, Product & Growth Marketing

About the role

The Vice President of Product & Growth Marketing is a key executive leader responsible for defining how iBase-t brings its solutions to market, communicating value, engaging customers, and accelerating growth.

Responsibilities

• Define market positioning, messaging, and competitive differentiation across the Solumina portfolio.
• Shape iBase-t's market narrative around intelligent manufacturing execution, AI, digital thread, and operational intelligence.
• Develop market insights, competitive intelligence, buyer understanding, and segmentation strategies.
• Partner with executive leadership to strengthen thought leadership, customer engagement, and market influence.
• Own global product marketing strategy and execution.
• Lead product launches and integrated go-to-market initiatives.
• Develop buyer personas, value propositions, messaging frameworks, and sales enablement programs.
• Partner closely with Product Management to translate product innovation into customer value and commercial success.
• Drive adoption of new capabilities across existing customers and new markets.
• Lead and optimize programs that generate qualified pipeline, support revenue growth, and accelerate customer expansion.
• Build demand generation, account-based marketing, digital campaigns, and marketing programs.
• Track performance measurement and reporting that connects marketing investments to business outcomes.
• Partner with Marketing Operations to optimize marketing performance through data, technology, analytics, and scalable processes.
• Continuously improve the buyer journey through testing, insights, and operational discipline.
• Develop the strategy and programs that create deeper customer relationships and long-term advocacy.
• Lead customer engagement initiatives including the iBase-t User Conference, Executive Advisory Council, customer events, executive roundtables, webinars, and major industry conferences.
• Create experiences that connect customers, prospects, partners, and industry leaders.
• Partner with Sales and Customer Success to strengthen customer advocacy, references, and community engagement.
• Build programs that generate customer insight, loyalty, and growth opportunities.
• Lead, coach, and develop an established Product & Growth Marketing organization.
• Build a high-performing marketing culture focused on strategic thinking, collaboration, accountability, and measurable impact.
• Establish priorities, operating rhythms, and processes that enable the team to scale.
• Foster strong cross-functional alignment across Marketing, Product, Sales, Customer Success, and Executive Leadership.

Requirements

• 12+ years of progressive B2B enterprise marketing experience, including significant leadership experience in Product Marketing, Growth Marketing, or Go-to-Market leadership.
• Proven success marketing complex enterprise software or technology platforms.
• Experience developing positioning, messaging, and go-to-market strategies that drive measurable business results.
• Experience leading and developing high-performing marketing teams.
• Strong executive communication, storytelling, and presentation skills.
• Demonstrated ability to partner effectively with Product Management, Sales, Customer Success, and Executive Leadership.
• A data-driven approach with the ability to connect marketing activities to business impact.

Qualifications

• Experience in one or more of the following industries or technology domains is highly desirable:
• Aerospace & Defense
• Industrial Manufacturing
• Enterprise SaaS
• MES
• Industrial Software
• Digital Thread
• PLM
• QMS
• APM
• MRO
• AI, analytics, or intelligent automation platforms
• Experience launching AI-enabled products, educating markets around emerging technologies, or helping establish new technology categories is strongly preferred.