Vice President, Growth Marketing
About the role
At AbsenceSoft, we’re transforming the employee experience. Our secure, intuitive technology helps employers bring humanity, certainty, and efficiency to some of the most complex moments in the workplace. Built by HR professionals for HR professionals, we’re proud of where we’ve been and even more excited about where we’re going. We're looking for a bold, data-driven Vice President, Growth Marketing to lead AbsenceSoft's growth engine.
Responsibilities
Own Demand Generation strategy, budget, and execution to achieve pipeline and ARR targets
Lead and scale a multi-disciplinary marketing organization spanning Demand Generation, Events, Customer Marketing, Digital, Partner Marketing, and Marketing Operations
Partner with Product Marketing, Corporate Communications, Brand, and Creative Services to deliver compelling, on-brand programs
Drive Customer Marketing strategy to fuel adoption, retention, expansion, and advocacy
Direct Events, Partner Marketing, and Digital strategies to build pipeline and grow the partner and customer ecosystems
Elevate market presence and thought leadership through Corporate Communications, PR, and Social strategy
Oversee Marketing Operations, including the technology stack, lead lifecycle, attribution, and reporting
Partner with Sales and CRO leadership on lead quality, pipeline coverage, and shared revenue accountability
Serve as a strategic partner to the CMO on company-wide planning and go-to-market strategy
Drive adoption of marketing technology, AI-powered tools, and advanced analytics
Foster a culture of innovation, experimentation, and continuous improvement
Requirements
Bachelor's degree in Marketing, Business, Communications, or a related field
15+ years of progressive B2B SaaS or enterprise technology marketing experience
7+ years leading and scaling multi-disciplinary marketing organizations, including managing senior managers and directors
A proven track record as a VP or equivalent senior marketing executive with direct accountability for pipeline and ARR outcomes
Deep expertise across the growth marketing mix: demand generation, customer marketing, digital, events, partner marketing, communications, PR, social, and marketing operations
Strong financial acumen with experience owning and optimizing significant marketing budgets
Executive presence with exceptional communication and presentation skills
Expert knowledge of marketing technology, including marketing automation, CRM, ABM tools, and advanced analytics
A track record of recruiting, developing, and retaining top marketing talent in high-growth environments
A visionary, data-driven approach that builds trust at the C-suite level and creates alignment across Sales, Product, and Customer Success
Experience scaling marketing through Series B, C, or high-growth SaaS environments is strongly preferred
Experience presenting to and engaging with boards of directors or investor groups is strongly preferred
A Master's degree or MBA in Marketing, Business Administration, or a related discipline is a plus
Experience in HR technology, benefits administration, or leave management software is a plus