VP, Growth Marketing

About the role

We are looking for a strategic and performance-driven VP, Growth Marketing to lead our global growth marketing function and drive measurable business impact across key markets and business lines.

Key Responsibilities

• Growth Strategy & Demand Generation
• Develop and lead the global growth marketing strategy across priority business areas, customer segments, and markets.
• Build integrated marketing programs that drive awareness, engagement, qualified demand, pipeline growth, and revenue impact.
• Partner with Sales and Revenue leadership to align marketing initiatives with commercial priorities, target accounts, and market opportunities.
• Translate business objectives into audience strategies, campaign plans, channel approaches, and measurable marketing programs.
• Identify opportunities to improve lead generation, account engagement, conversion rates, nurturing, and overall funnel performance.
• Integrated Campaign Leadership
• Lead the planning and execution of integrated marketing campaigns across paid, owned, earned, and event-driven channels.
• Partner with Product Marketing to ensure campaigns are grounded in strong positioning, customer value propositions, and market insights.
• Collaborate with Field Marketing to align global campaigns with regional priorities, client events, trade shows, and sales activities.
• Work closely with Communications, Content, Creative, and Sales Marketing teams to deliver compelling and commercially relevant campaigns.
• Ensure campaigns include clear objectives, audience targeting, messaging, activation plans, sales follow-up motions, and performance metrics.
• Paid Media & Channel Performance
• Oversee paid media strategy and performance across search, social, display, retargeting, sponsorships, and other demand-generation channels.
• Manage media planning, budgeting, optimization, testing, and reporting.
• Partner with internal stakeholders and external agencies to improve audience targeting, creative effectiveness, and return on investment.
• Continuously optimize channel mix, spend allocation, conversion rates, and campaign outcomes using performance data and insights.
• Ensure paid media efforts are fully integrated into broader marketing and sales strategies.
• Lifecycle Marketing & Customer Engagement
• Develop lifecycle and nurture programs that guide prospects and customers through the funnel with relevant, timely, and personalized content.
• Partner with Marketing Operations, Sales, Product Marketing, and customer-facing teams to create audience journeys, nurture programs, re-engagement initiatives, and customer communications.
• Improve segmentation, personalization, and targeting across lifecycle marketing programs.
• Leverage behavioral, engagement, and account-level data to improve campaign effectiveness and conversion performance.
• Ensure nurture programs are aligned with product messaging, sales priorities, and customer needs.
• Marketing Operations & Performance Measurement
• Partner closely with Marketing Operations to ensure all growth marketing activity is measurable, scalable, and aligned with sales and marketing systems.
• Define campaign KPIs, reporting frameworks, attribution models, and performance dashboards.
• Monitor and analyze campaign performance across channels, audience segments, and funnel stages.
• Use data-driven insights to optimize marketing investments and maximize commercial impact.
• Foster a culture of testing, learning, accountability, and continuous improvement.
• Sales Alignment & Revenue Impact
• Work closely with Sales leadership to ensure marketing efforts support pipeline generation and revenue objectives.
• Partner with Sales Marketing and Sales Operations to optimize lead management, account targeting, follow-up processes, and sales motions.
• Create stronger alignment between marketing campaigns, sales outreach, account plans, and events.
• Gather feedback from sales teams to improve campaign relevance, lead quality, messaging, and conversion outcomes.
• Ensure marketing contributes directly to commercial momentum and business growth.
• Leadership & Team Development
• Lead and develop the growth marketing function, including demand generation, paid media, lifecycle marketing, and related growth programs.
• Establish clear priorities, operating rhythms, and processes for planning, execution, reporting, and optimization.
• Manage internal team members, agency partners, vendors, and cross-functional stakeholders.
• Build strong partnerships across Product Marketing, Sales Marketing, Field Marketing, Communications, Creative, Insights, Sales, and Revenue Operations.
• Act as a senior marketing leader who brings focus, structure, accountability, and energy to growth initiatives globally.

Qualifications

• Significant experience in growth marketing, demand generation, performance marketing, or integrated B2B marketing leadership roles.
• Proven track record of building and executing campaigns that drive measurable demand, pipeline growth, and commercial impact.
• Deep understanding of paid media, lifecycle marketing, marketing automation, funnel conversion, campaign measurement, and sales alignment.
• Strong analytical skills with the ability to use data to drive decision-making and performance optimization.
• Experience partnering cross-functionally with Sales, Product Marketing, Marketing Operations, Field Marketing, Communications, Creative, and Revenue teams.
• Experience managing teams, agencies, vendors, budgets, and complex stakeholder groups.
• Ability to operate strategically while remaining hands-on and execution-focused.
• Excellent communication, leadership, and stakeholder management skills.

Preferred Qualifications

• Experience within B2B technology, sports technology, media, advertising technology, SaaS, data, or related industries.
• Experience building and scaling global demand generation and growth marketing functions.
• Strong understanding of account-based marketing strategies and enterprise sales environments.
• Experience implementing data-driven testing, optimization, and attribution frameworks.
• Demonstrated success leading marketing transformation and driving operational excellence.

The base salary range for this role is $260,000-$300,000. There are a number of factors which affect what the specific pay offer would be for this role, including location, seniority, and relevant educational and working experience. This is base salary only – all full-time roles will also be eligible to take part in Genius benefits and some roles may be eligible to take part in a variable compensation plan. For more details on the compensation and benefits package, please get in touch with our Talent team.