VP, Growth Marketing

Growth Strategy, Leadership & Collaboration

• Translate company-level strategy into a clear, integrated growth roadmap across acquisition and retention
• Partner closely with the CMO and senior cross-functional leaders across Marketing, Product, Finance, Data, Engineering, and Customer Experience to drive full-funnel growth
• Align paid, organic, lifecycle, and product-led initiatives into a unified operating model
• Accelerate acquisition of established businesses as a core pillar of LegalZoom’s three-year strategy
• Act as a senior cross-functional leader and trusted advisor, aligning stakeholders around shared growth goals
• Build, lead, and develop high-performing teams across Paid Media, SEO/AEO, Lifecycle, and Marketing Technology

Paid Media & Performance Marketing

• Own performance marketing strategy across Search, Social, Display, Affiliates, Partnerships, and emerging channels
• Optimize capital allocation using incrementality testing, marketing mix modeling, and advanced attribution frameworks
• Improve creative velocity and testing through AI-enabled tools and automation
• Identify and scale new acquisition channels aligned to both startup and established business segments
• Continuously improve efficiency, scalability, and measurable ROI across performance investments

Organic Growth, SEO & Answer Engine Optimization (AEO)

• Own organic acquisition strategy across traditional SEO and AI-native discovery environments
• Lead AI Engine Optimization efforts, ensuring LegalZoom is surfaced in AI Overviews, generative search results, and large language model citations
• Partner with Product and Engineering to embed structured data, technical SEO excellence, and AI-readiness into site architecture
• Build scalable, intent-driven content frameworks aligned to high-value customer segments
• Refine measurement systems for AI visibility, citation share, and organic contribution to revenue

Lifecycle, Retention & Expansion

• Own lifecycle strategy across onboarding, activation, cross-sell, renewals, and subscription engagement
• Improve retention and lifetime value through behavioral segmentation, personalization, and automation
• Develop tailored lifecycle programs for established businesses to increase engagement and expansion revenue
• Ensure seamless connection between acquisition messaging and post-purchase customer experience
• Partner with Product to reduce churn and improve activation for high-value cohorts

AI-Driven Growth & Operational Efficiency

• Leverage and implement AI solutions to improve operational efficiency and marketing performance
• Embed AI into creative development, media optimization, content production, predictive modeling, and segmentation
• Automate workflows to increase speed-to-market and reduce cost-to-serve
• Establish governance and performance standards for responsible AI usage
• Build internal capabilities that enable teams to operate faster, test more rapidly, and scale efficiently

Integrated Growth Engine & Marketing Technology

• Create stronger connections between paid, organic, lifecycle, and product channels so they operate as one cohesive growth engine
• Align data, messaging, and targeting across channels to drive compounding performance
• Ensure audience portability and consistent measurement across paid and owned environments
• Own the marketing technology stack, including CRM/CDP, analytics, experimentation platforms, and attribution systems
• Develop unified dashboards and reporting frameworks to provide visibility into growth performance and investment impact

Qualifications

• 12+ years of growth or performance marketing leadership experience with full-funnel ownership
• Proven track record scaling multi-channel acquisition while improving efficiency and lifetime value
• Deep expertise in paid media, SEO, lifecycle marketing, and marketing technology
• Demonstrated experience leveraging AI to drive measurable operational and performance gains
• Strong financial acumen with experience managing significant marketing investment
• Experience accelerating growth across multiple customer segments, including established businesses
• Data-informed leader with comfort defining metrics and building measurement frameworks
• Proven ability to build and scale high-performing teams
• Exceptional cross-functional leadership and executive communication skills

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include:
• Fertility
• Mental Health
• One Medical
• Additional fringe lifestyle benefits up to $250