VP, Growth Marketing

About the role

We're hiring a VP of Growth to own the entire growth engine at Lineage. This is not a channel role. This is a build, lead, and scale the machine role.

Responsibilities

• Growth Strategy & Playbooks
• Build and continuously evolve Lineage’s growth playbooks
• Design scalable systems for:
• Paid acquisition (Meta-first, multi-channel expansion)
• UGC + creator pipelines
• Affiliate / performance partnerships
• Founder-led organic growth (critical)
• Translate strategy into clear weekly execution + KPIs
• Paid Acquisition
• At-scale
• Oversee multi-million dollar annual spend
• Drive performance across:
• Meta (core)
• Google / YouTube
• Emerging channels (TikTok, etc.)
• Optimize to contribution, not vanity ROAS
• Continuously push new audience + creative expansion
• Creative Strategy Leadership
• Own the creative engine, not just performance
• Build repeatable systems for:
• High-volume UGC production
• Ad concept pipelines (hooks, angles, offers)
• Iteration velocity
• Partner tightly with content + founder to unlock scroll-stopping creative
• Founder-led Growth
• Leverage and scale Dr. Paul Saladino’s platform
• Build systems that convert:
• Organic reach → leads → customers
• Launch and scale: Lead magnets, Advertorial funnels, “Blog ads” / whitelisting strategies
• Offers, Funnels & Monetization
• Constantly ideate and test:
• Offers (bundles, discounts, entry points)
• Funnels (sample packs, subscriptions, lead gen)
• Improve: AOV, Conversion rate, New customer acquisition efficiency
• Retention & LTV Expansion
• Build a subscription-first growth engine
• Drive: Repeat purchase rate, Cohort LTV (30 / 60 / 90 day)
• Partner with Retention lea on: Email / SMS Post-purchase flows, Retention campaigns
• Team Leadership
• Lead and develop a high-performance growth org:
• Paid
• Retention
• Creative / Content
• Affiliates
• Brand / Partnerships
• Create a culture of:
• Speed
• Ownership
• Relentless iteration

Requirements

• 6+ years of DTC eCommerce Growth experience (CPG / VMS highly preferred)
• Expert understanding of building repeatable, scalable growth systems, not just paid ads
• Team leader and people manager, capable of driving channel-level performance
• Expert knowledge of how to efficiently scale new customer acquisition for a subscription-heavy CPG brand
• World-class creative strategist: can build frameworks for ad creatives, angles, hooks, messaging, understand landing page CRO best practices, etc.
• Shopify ecosystem expert (Platform functionality, apps, integrations)
• Expert knowledge of advanced DTC marketing metrics (nCAC, aMER, iROAS, etc)
• Experience leveraging next-gen attribution tactics / platforms for incrementality testing / MMM modeling (Haus, Prescient, Triple Whale, Northbeam)
• Very strong retention knowledge, especially around driving subscriber LTV / churn reduction
• Deeply analytical and comfortable modeling first-order profitability and ROAS vs LTV
• Write “24” in your application under “What’s your favorite number?” so we know you read this
• Ability to design and test landing pages, page components and UX/UI enhancements as part of an ongoing CRO process
• Can manage external agencies and contractors while owning outcomes
• Care deeply about health, food, and building a brand with integrity
• Prefer low-ego, remote, async work environments