Vice President, Growth Marketing

Overview

The Growth team at CookUnity is the driving force behind our mission to scale the chef-to-you marketplace category and bring our incredible chef-crafted product to millions of new eaters. We are storytellers, strategists, and operators—fueled by data, creativity, and the pursuit of exponential growth.

Responsibilities

• Lead the Growth Strategy: Own the full-funnel growth vision and roadmap, integrating paid, owned, earned, and product-led growth initiatives to scale efficiently while protecting CAC and maximizing LTV.
• Team Leadership: Build, mentor, and inspire a team of high-performing growth marketers, channel leads, and analysts focused on acquisition, conversion, and retention.
• Channel Excellence: Oversee performance across Meta, Google, TikTok, DSPs, and emerging channels, while expanding into new frontiers such as influencer, affiliate, and partnership-based growth.
• Data & Experimentation: Foster a rigorous culture of testing, measurement, and optimization—leveraging analytics, attribution, and cohort insights to drive decisions.
• Product-Led Growth: Partner with Product and Tech to identify and execute high-impact growth loops, cross-sell, upsell, and referral initiatives across the CookUnity ecosystem.
• Brand x Growth Integration: Collaborate with Creative and Brand to develop compelling storytelling and performance-driven creative that elevates CookUnity’s chef-led value proposition.
• Forecasting & Performance Management: Own growth forecasting, budget allocation, and reporting across all digital and offline performance channels.
• Thought Leadership: Stay ahead of emerging trends, technologies, and platforms (AI, personalization, creator economy, etc.)—ensuring CookUnity remains at the forefront of modern marketing innovation.

Requirements

• 12+ years of experience in growth marketing, digital acquisition, and lifecycle management within fast-paced, high-growth DTC or marketplace environments.
• Proven success leading large-scale customer acquisition and retention programs across multiple channels.
• Deep understanding of marketing analytics, attribution, cohort analysis, and performance forecasting.
• Exceptional leadership experience building and managing teams across media, data, creative, and product functions.
• Strong background in experimentation frameworks, conversion rate optimization, and funnel diagnostics.
• Demonstrated success partnering with senior executives to shape company strategy and growth objectives.
• Experience managing large marketing budgets with an ROI-driven, analytical mindset.

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• Visionary leader with entrepreneurial energy, strategic clarity, and a bias toward action.
• Balances creativity and analytical rigor—equally fluent in data dashboards and storytelling decks.
• Highly collaborative and capable of influencing across multiple teams and stakeholders.
• Deep empathy for the customer and passion for building a category-defining brand.
• Thrives in a fast-paced, high-growth environment, combining big-picture thinking with tactical execution.
• Strong communicator who inspires teams, energizes partners, and can represent CookUnity externally as a growth thought leader.

Benefits

• Health Insurance coverage
• 401k Plan
• Stock Options Plan granted on Day 1
• Bi-annual performance bonus
• PTO policy and paid sick days / Unlimited PTO
• 5-year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
• Paid Family leave
• Compassionate Leave: 3-5 days each time the need arises
• A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
• Wellness perks: access to fitness subsidies to build a healthy lifestyle
• Personalized Spanish coach

Schedule

All final pay rates will be determined by the candidate's experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.

Pay

$265,000—$285,000 USD