Vice President, Product Marketing

About the role

The Vice President of Product Marketing will lead one of the highest-leverage functions in the company, shaping Anaconda's position in the market, connecting individual product innovations into a cohesive platform narrative, and ensuring launches are market-ready. This role requires a mix of scale-up and large enterprise experience, with a track record of setting positioning and narrative at the company or category level.

Responsibilities

• Establish Category Authority
• Shape how industry analysts, enterprise buyers, and the developer community understand Anaconda's place in the ecosystem
• Own the company's product and platform narrative
• Translate complex technical capabilities into clear, differentiated stories across the full customer journey
• Bring customer signal, analyst perspective, competitive intelligence, and community insight into product strategy, roadmap, and packaging decisions
• Ensure launches are disciplined, differentiated, and market-ready
• Drive Product and Market Alignment
• Shift the organization from a delivery-driven mindset to a market-impact-driven approach
• Leverage Anaconda's unique data assets
• Build a data-informed PMM function
• Build and scale analyst and partner programs
• Build and scale a team of 4+ across product marketing, solutions marketing, partner marketing, and developer relations
• Create a culture of strategic thinking, cross-functional ownership, and pipeline accountability

Requirements

• 20+ years of marketing experience, with 7+ years at the VP level leading product marketing or integrated GTM functions across multiple disciplines
• Experience marketing technical products to developers, data teams, or engineering buyers, with personal credibility in those communities
• Mix of scale-up and large enterprise experience: built programs from scratch in resource-constrained, high-growth environments and navigated the complexity of mature enterprise organizations
• SLG mechanics and enterprise GTM depth: field sales enablement, partner co-sell, account expansion, and the ability to wire open-source adoption and in-product usage signals into sales pipeline
• Experience leading marketing across both open-source community and enterprise commercial motions
• Experience leading 3 or more disciplines simultaneously across product marketing, solutions marketing, partner marketing, developer relations, or community marketing
• Experience working directly with Product on roadmap, packaging, and pricing decisions
• Personal experience with analyst briefings and shaping category placement in MQ, Wave, or MarketScape evaluations
• People leadership experience including managing managers, with teams of 10 or more
• Pragmatic Marketing frameworks experience preferred as practitioner
• Strong analytical mindset: reads the funnel weekly, connects launches to qualified opportunities, and sits in pipeline reviews without being asked

Qualifications

• Care deeply about fostering an environment where people of all backgrounds and experiences can flourish

Skills

• Public thought leadership in the developer, data, or AI community

Benefits

• Flexible Vacation Policy
• Medical, Dental, and Vision Insurance
• Short Term and Long Term Disability
• Paid Parental Leave
• Monthly Wellness Stipend
• Employee Assistance Program and Mental Health Resources

Pay

$232,000 - $310,000 for US-based team members

Schedule

Full-time