Vice President, Marketing Intelligence & Strategy

About the role

For our client, we are seeking a Vice President, Marketing Intelligence & Strategy to join the team of a leader in the Enterprise Technology space. This role will lead the marketing intelligence function, shaping strategy through audience insights, competitive analysis, and attribution-driven decision-making. You will partner closely with marketing and senior leaders to turn market signals into actionable plans that improve performance across the buying journey. The position also calls for building a cross-functional intelligence capability that strengthens planning, content strategy, and executive decision support. Location: Remote - US based candidates only, no visa sponsorship available.

Responsibilities

• Lead the Marketing Intelligence & Strategy function to inform marketing plans
• Create annual global health marketing plans collaboratively
• Own a unified attribution model linking marketing investments to outcomes
• Synthesize audience intelligence and competitive positioning insights
• Set content strategy direction for the entire buying journey
• Develop competitive intelligence and translate market signals into actions
• Present strategic recommendations to senior leadership and influence decisions

Qualifications

• 12+ years of marketing experience focused on data-driven strategies
• Expertise in marketing analytics and attribution models
• Strong instincts for content strategy related to the buying journey
• Experience building cross-functional intelligence functions
• Exceptional communication skills for synthesizing market insights
• Familiarity with AI tools and autonomous content operations
• Prior experience with healthcare or health tech market dynamics

Benefits

• Flexible working hours to accommodate personal productivity
• Wellness initiatives focused on employee health and well-being
• Shared parental leave to support family responsibilities
• Study assistance for professional development
• Sabbaticals to promote work-life balance

Pay

$156,700 – $290,900 annually