Vice President, Marketing Intelligence & Strategy

About the Role

The VP, Marketing Intelligence & Strategy will own the data-to-strategy-to-content pipeline, translating audience intelligence, competitive signals, and performance data into actionable decisions about what to build, where to invest, how to position, and what to say. This new function will move marketing to data-driven, insight-driven programs, systematically translating market signals into content strategy and investment decisions.

Responsibilities

• Lead the Marketing Intelligence & Strategy function, driving market insight, content strategy, and investment intelligence.
• Create annual Global Health Marketing plans in partnership with Product Marketing and Demand & Growth teams.
• Own the unified attribution model, defining how marketing investment translates to pipeline, retention, and revenue.
• Synthesize and leverage audience intelligence, including clinician behavior, student learning patterns, and institutional buying journeys.
• Set content strategy direction, determining what content is created, for whom, and at what stage of the buying journey.
• Develop competitive intelligence and market mapping, translating signals into positioning and investment recommendations.
• Develop an automation roadmap to accelerate content operations without sacrificing quality.
• Present strategic recommendations to CMO and senior leadership, influencing roadmap, budget, and org decisions with evidence.

Requirements

• 12+ years of marketing experience with a track record of using data and insights to drive strategy.
• Deep expertise in marketing analytics, attribution, and measurement.
• Strong content strategy instincts, understanding how insight flows into content and serves the buying journey.
• Experience building cross-functional intelligence functions with product, sales, finance, and external research partners.
• Exceptional synthesis and communication skills, distilling complex market signals into clear strategic recommendations.
• Experience with AI marketing tools, personalization platforms, and autonomous content operations.
• People leadership experience, building and leading high-performing analytical and strategic marketing teams.
• Prior experience in healthcare/health tech, understanding healthcare professional behavior and institutional buying dynamics.
• Experience with B2B and B2C marketing programs, creating multi-faceted programs for end users and institutional buyers.
• Experience with advanced marketing analytics platforms (Salesforce Einstein, Adobe Analytics, Looker, Tableau, or equivalent).
• Background in market research or audience intelligence at a research-intensive organization.
• Familiarity with AI in content creation, personalization, and marketing operations, including governance.

Work Environment

We promote a healthy work/life balance with flexible hours, wellbeing initiatives, shared parental leave, study assistance, and sabbaticals to support both immediate responsibilities and long-term goals.

About the Business

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes. We combine quality information, vast data sets, and analytics to support visionary science, health education, and exceptional healthcare practice.

Pay

U.S. National Base Pay Range: $156,700 - $290,900. Geographic differentials apply in some locations. This role is eligible for an annual incentive bonus.

Application deadline: 10/23/2026.