Vice President of Strategic Marketing

About the role

Location: Minneapolis, Minnesota or any Viking Electric geography. Job type: Full time.

Responsibilities

• Develop and execute a solutions-based marketing strategy spanning brand positioning, customer engagement, customer acquisition, demand generation, market awareness, and measurement of marketing effectiveness.
• Lead Digital Sales strategy and performance, including eCommerce, digital customer engagement, online growth initiatives, customer adoption, and omnichannel customer experience capabilities.
• Provide leadership for Sales Support and commercial enablement, ensuring sales teams have the tools, resources, insights, training support, and processes needed to improve customer growth and productivity.
• Partner with Sales to optimize Viking Electric’s enterprise customer experience strategy using voice-of-customer insights, customer journey analysis, digital capabilities, and cross-functional process improvement.
• Establish customer segmentation, market intelligence, competitive analysis, and customer insight processes to identify growth opportunities and influence business strategy.
• Build and develop a high-performing Strategic Marketing organization and contribute to enterprise strategy, transformation, annual planning, talent development, and collaboration with Sonepar Marketing and Digital teams.
• Perform assigned duties professionally and ethically while following Viking Electric policies, guidelines, and procedures, including Safety, Anti-Harassment, and Ethics.

Requirements

• Minimum of 10 years of progressive leadership experience in marketing, digital commerce, sales enablement, customer experience, commercial leadership, or related business functions.
• Proven success developing and executing growth strategies in complex business environments.
• Experience leading digital transformation, customer engagement, organizational change, and process improvement initiatives.
• Demonstrated success building and leading high-performing teams.
• Strong strategic planning, commercial acumen, financial acumen, and data-driven decision-making skills.
• Expertise in marketing strategy, digital commerce, customer experience, and commercial enablement.
• Exceptional communication, presentation, influencing, and cross-functional leadership skills.
• Ability to translate market intelligence and customer insights into business strategy and customer-focused solutions.
• Bachelor’s degree in Marketing, Business Administration, Communications, Sales, or a related field.
• Experience in distribution, wholesale, industrial,