Vice President, Strategic Communication and Marketing

Broward College, located in sunny South Florida, is one of the largest state colleges in the country. With an enrollment of approximately 50,000 students supported by 4,000 employees, the College was rated as a best-in-state employer by Forbes and a top community college by the Aspen Institute. We seek an experienced and innovative strategic leader in marketing and communications to help elevate the College’s reputation and position Broward College as the number one destination for academic excellence.

About the role

Broward College is searching nationally for a new Vice President of Strategic Communication and Marketing. The individual selected for this leadership role will thrive in a culture that pursues excellence while maintaining the highest level of respect for each other as colleagues. This role reports to the College President and will play a critical role in defining, developing, and implementing effective marketing and public relations strategies to enhance the institution's brand and boost student recruitment, enrollment, and retention. The ideal candidate has deep expertise in the marketing funnel up to and including conversion, with a proven track record in building, cultivating, and refining brands to increase visibility and strengthen the institution’s reputation.

Responsibilities

• Work closely with the President to shape and execute a comprehensive, action-oriented marketing and public relations strategy that aligns with the College's mission.
• Craft and cast a compelling value proposition to prospective students, highlighting the strengths, uniqueness, and opportunities Broward College offers.
• Analyze and map the entire student life cycle, focusing on conversion rates at every stage of the student experience.
• Routinely examine the market to address key questions, including:
  • What's the current and future state of the market landscape?
  • Who makes up our student population in terms of demographics and psychographics?
  • Which programs attract the most enrollments, and what drives their popularity?
• Design, manage, and report outcome measurements for each initiative.
• Provide strategic plans to meet initiatives.
• Review site analytics and recommend strategies for search engine optimization, internet advertising, and the effective development and integration of social media with traditional marketing.
• Provide strategic direction and leadership for college-wide marketing and communications, including branding, creative services, outreach services, integrated campaigns, institutional advertising, social media, public/media relations, communications, community engagement, and outreach activities.
• Understand and embrace the role of traditional media in a comprehensive, strategic communications action plan to achieve organizational goals.
• Work closely with Student Services to develop strategies to bolster student retention and completion rates.
• Understand crisis communications management using NIMS/ICS protocols, including updates for the media and internal and external audiences using established communication channels (e.g., hotlines, College website, emergency notification system).
• Lead, coach, and develop a marketing and public relations professional team, ensuring they align with the College's strategic objectives.
• Collaborate with other departments, faculty, and external stakeholders to ensure a unified marketing and public relations approach.

Requirements

• Master’s degree in marketing, communications, or related field.
• Minimum of 10 years of experience in marketing, communications, or a similar field, including five years in management.
• Strategic thinker with the ability to develop a long-term strategic marketing plan as well as seize imminent opportunities.
• Leader who knows how to execute and operationalize a vision.
• Detail-oriented, creative, proactive, dynamic, and positive professional.
• Exceptional communication and interpersonal skills, with the ability to inspire and mobilize diverse teams and stakeholders.
• Strong ethical standards and a commitment to Broward College’s values and mission.

An equivalent combination of education and experience may be considered.

Benefits

• Healthcare Insurance (Medical, Dental & Vision)
• Retirement Options – Florida Retirement System (FRS) Pension Plan or the FRS Investment Plan
• Wellness Program
• Vacation/Paid Time Off
• Winter and Spring Break College Closures
• Paid Parental Leave
• Tuition Reimbursement and Tuition Assistance (available to employees and family members)

Pay

$170,000 - $190,000

Schedule

• Full-time, regular position
• Monday-Friday (weekend/varies as needed)
• 37.5 hours per week

About Broward College

Broward College is a nationally ranked institution of higher education in Broward County, Florida, providing residents and non-residents with access to high-quality, affordable education. The College offers certificate programs, two-year university-transfer degrees, two-year career degrees, bachelor's degrees, and continuing education courses. Serving approximately 50,000 students annually, around half are Pell grant recipients, and half are first-generation college students. With more than 4,000 colleagues, Broward College generates over $1.7 billion in economic impact for Broward County and drives opportunities for economic mobility. The College has been recognized as one of the top 10 community colleges in America by the Aspen Institute and received the CUPA-HR 2022 National HR Excellence Award for its transformational work in improving institutional culture.

Our Culture

At Broward College, our leaders embody a culture of competence, care, character, composure, and courage. We prioritize serving each other and our students through high-quality guidance, mutual respect, resilience, and fair, thoughtful decision-making, all while upholding the values of integrity, transparency, and honesty.