Vice President, Communications & Marketing Strategy

Key Responsibilities

• Develop and execute enterprise communications and marketing strategies aligned with company objectives
• Serve as a trusted advisor to executive leadership on corporate communications, reputation management, crisis communications, and stakeholder engagement
• Lead corporate branding initiatives and ensure consistency in messaging, visual identity, and brand standards across all communication channels
• Direct public relations, media relations, executive communications, press releases, and community engagement initiatives
• Develop proactive communication strategies that strengthen the company's reputation and address emerging business or reputational risks
• Support organizational change initiatives through strategic internal and external communication planning
• Lead, mentor, and develop the communications and marketing team while fostering a collaborative, high-performing culture
• Oversee corporate marketing initiatives including advertising, digital marketing, websites, social media, presentations, events, proposals, and marketing collateral
• Partner with Development, Construction, Property Management, Community Management, and Business Development teams to support strategic marketing initiatives
• Manage relationships with external agencies, consultants, media partners, and marketing vendors
• Develop performance metrics that measure marketing effectiveness and optimize return on investment
• Oversee communications and marketing budgets while ensuring alignment with strategic priorities and company standards
• Lead residential marketing strategies that maximize lease-up success, occupancy, resident retention, renewals, and revenue growth
• Partner with Community Management and Asset Management teams to develop data-driven marketing initiatives across the multifamily portfolio
• Analyze market trends, customer insights, leasing performance, and competitive positioning to improve marketing effectiveness
• Drive measurable improvements in lead generation, conversion rates, resident engagement, and overall marketing performance
• Identify opportunities to enhance marketing technology, reporting, campaign automation, and lead management processes
• Provide strategic communications leadership supporting capital markets initiatives and investor relations
• Oversee development of fundraising presentations, investor communications, offering materials, and capital partner messaging
• Avoid inaccuracies in investor-facing communications to align with Thompson Thrift's brand standards
• Coordinate production and delivery of capital markets materials across internal teams and external partners

Skills & Attributes

• Executive leadership experience guiding enterprise communications and marketing strategy
• Exceptional written, verbal, presentation, and interpersonal communication skills
• Strong executive presence with the ability to influence senior leadership and advise on complex business issues
• Proven expertise in corporate communications, branding, public relations, marketing strategy, and reputation management
• Ability to translate complex business initiatives into compelling, audience-focused messaging
• Demonstrated success leading high-performing teams and developing talent
• Strong analytical mindset with experience using performance metrics and market data to improve results
• Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously
• Sound judgment, discretion, and experience managing confidential or high-profile communications
• Strategic, innovative thinker with exceptional attention to detail and execution
• Experience managing external agencies, consultants, media partners, and strategic vendors