Vice President, Strategic Communications

About the Role

As Vice President, Strategic Communications, you will serve as a trusted advisor and consultant to higher education institutions seeking strategic counsel. Your deep fluency in crisis communications, executive messaging, institutional reputation management, and the growing role of AI in shaping how institutions are seen will open doors and earn lasting partnerships. You will be part of a consultative practice built on expertise, relationships, and the ability to diagnose what an institution actually needs before they know how to ask for it.

Responsibilities

• Engage directly with presidents, provosts, CMOs, and enrollment leaders to identify strategic communications needs and position EducationDynamics as a mission-critical partner.
• Bring demonstrated crisis communications experience to client conversations, offering frameworks and perspective that reflect firsthand institutional knowledge.
• Understand how earned media and reputation now shape AI visibility—how tools like ChatGPT, Perplexity, and Google’s AI Overviews describe an institution—and counsel clients on strengthening that presence.
• Leverage AI as a strategic tool in your own practice, using it to sharpen research, messaging, and the diagnosis of complex client challenges.
• Cultivate a portfolio of institutional partnerships with a solutions-oriented approach grounded in real communications practice.
• Translate complex client challenges, including reputational risk, enrollment decline, brand confusion, and leadership transitions, into actionable scopes of work.
• Collaborate with internal teams across marketing, enrollment management, research, and consulting to architect client solutions that are integrated and achievable.
• Represent EducationDynamics at conferences, executive roundtables, and in one-on-one advisory settings with senior institutional leadership.
• Maintain a visible, credible presence in the higher education communications market, with a professional profile that generates inbound interest and referrals.

Requirements

• 10 or more years of experience in higher education communications, with a track record that includes crisis communications, executive advisory work, or institutional reputation management.
• Demonstrated experience working at or alongside C-suite leaders in higher education, with the standing and fluency to operate at that level as a peer and advisor.
• Solid understanding of how enrollment marketing and student communications have evolved over the past decade, particularly in the career-focused sector.
• A professional reputation in the higher education market that gives you real access to institutional decision makers.
• Experience in consultative or solution-based selling, ideally of communications, marketing, or enrollment services.
• Strong written and verbal communication skills, with the ability to present to individuals, executive teams, and conference audiences.
• Familiarity with Salesforce or a comparable CRM platform.
• Ability to work independently and manage a complex, relationship-driven book of business.

About the Company

EducationDynamics is the transformative strategic partner that helps schools meet the challenges and opportunities of serving the Modern Learner. Our mission is to expand opportunity through education by helping colleges and universities understand, engage, and serve all students. With services that include marketing, enrollment management, market research, inquiry generation, consulting, and student retention, we have dedicated the last 35 years to helping schools prosper as the largest provider of unbundled enrollment growth services.

Benefits

• Medical, dental, and vision coverage
• 401K Plan
• Remote work or flexible schedules
• Unlimited Paid Time Off (PTO)
• Training and growth opportunities
• Tuition reimbursements for expenses incurred through accepted universities
• Promotion opportunities based on accomplishments

Core Values

• Working Together: We value the people we work with and genuinely enjoy the work we do together.
• Working with Standards: We hold ourselves to high standards.
• Driving Great Outcomes: We focus on achieving results and making a real impact.