Vice President of Marketing

About the role

The VP of Marketing provides strategic leadership for enterprise marketing, brand development, lead generation, and customer engagement across the Illuminus organization. This executive leader is responsible for developing and executing integrated marketing strategies that strengthen brand awareness, support occupancy growth, enhance customer experience, and position Illuminus as a leader in senior living, home health and hospice, affordable housing, and healthcare services.

Responsibilities

• Develop and execute integrated marketing strategies to strengthen brand awareness, support occupancy growth, enhance customer experience, and position Illuminus as a leader in senior living, home health and hospice, affordable housing, and healthcare services.
• Collaborate with operations, sales, executive leadership, and community teams to lead organizational marketing initiatives across digital, traditional, and community-based channels.
• Foster a high-performing and mission-centered marketing culture.
• Influence enterprise strategy and organizational growth.
• Lead brand evolution across a respected senior living organization.
• Collaborate with a mission-centered executive leadership team.
• Drive meaningful impact for residents, families, and team members.
• Help modernize and strengthen marketing capabilities across multiple communities.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field required. Master’s degree preferred.
• Minimum of seven to ten years of progressive marketing leadership experience required. Experience within senior living, healthcare, hospitality, or multi-site service organizations strongly preferred.
• Strong strategic thinking and executive leadership capabilities.
• Excellent written, verbal, and interpersonal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to lead cross-functional collaboration and organizational initiatives.
• Proficiency in digital marketing platforms, CRM systems, analytics tools, and marketing technologies.
• Ability to balance strategic leadership with operational execution.
• Demonstrated ability to build relationships and influence across all levels of the organization.
• Commitment to the mission, values, and culture of Illuminus.

Qualifications

• Ability to travel between organizational locations and attend external meetings and events as needed.
• Ability to work extended hours or flexible schedules when organizational needs require.
• Ability to perform work in a standard office environment with frequent computer use.

Skills

• Strategic marketing leadership
• Brand development
• Digital marketing
• Lead generation and conversion strategy
• Occupancy or revenue growth
• Team leadership and development
• Multi-site marketing operations
• Data-driven decision making

Benefits

• Health (free primary care), Dental, & Vision Insurance
• Flexible Spending Account (Medical and Dependent Care)
• 401(k) with Company Match
• Financial and Retirement Planning at No Charge
• Basic Life Insurance & AD&D - Company Paid
• Short and Long Term Disability - Company Paid
• Voluntary Ancillary Coverage
• Employee Assistance Program
• Employee Referral Bonus Program.

Pay

• Competitive salary commensurate with experience.

Schedule

• Full-time schedule.