Vice President of Marketing
About TouchCare
TouchCare is a healthcare concierge service focused on simplifying health insurance and healthcare systems. It assigns each member a personal assistant to resolve billing issues, coordinate with providers, and save individuals time and money. TouchCare aims to make healthcare easier and less stressful by providing a clearer understanding of the healthcare system.
The Role
TouchCare is seeking a Vice President of Marketing to build, lead, and scale a high-performing marketing function that drives predictable growth. This role will work closely with the executive team to evolve into a structured, marketing-driven growth engine. The marketing team includes a creative and brand leader, a content writer, and an events manager. You will own the full funnel—from demand through pipeline and engagement—and operate as a true business partner to sales and leadership. This is a hands-on builder role.
What You’ll Do
Build & Scale the Growth Engine
Design and execute a full-funnel B2B growth strategy across demand generation and lifecycle marketing
Own marketing-sourced pipeline and revenue targets
Establish clear KPIs, reporting, and operating cadence across the funnel
Partner with Sales to ensure alignment on pipeline generation and conversion
Translate complex healthcare navigation solutions into clear, differentiated, and compelling messaging
Develop verticalized GTM strategies across employer and broker segments
Partner with Design, Product, and Sales to launch and commercialize new offerings
Drive Member Engagement & Retention
Build strategies that drive activation, engagement, and retention in a B2B2C model
Ensure continuity from employer sale → member experience
Partner with Client Success and Operations to optimize engagement and utilization
Elevate Brand Reputation & Content
Establish TouchCare as a category leader in HealthTech and benefits navigation
Build a content engine that supports demand generation, brand authority, and sales enablement
Ensure consistency of voice, positioning, and storytelling across all channels
Build & Lead the Team
Build, mentor, and scale a team across Content and Design
Operate as a player-coach, stepping in where needed to drive execution
Drive cross-functional alignment across Sales, Product, Client Success, and Leadership
What You Bring
10+ years of marketing leadership experience in high-growth or VC-backed environments
Proven track record building marketing functions from early-stage to scalable growth engines
Deep expertise in:
Demand generation and pipeline ownership
Product marketing and commercialization
Customer/member engagement and lifecycle marketing
Experience in broker or employer channels (strongly preferred)
Hands-on experience with modern GTM tech stacks (Salesforce, Mailchimp, Heymarket, AI tools, etc.)
Core Competencies
Builder Mentality: Bias for action; thrives in ambiguity and builds from zero
Data-Driven Operator: Connects marketing and sales into one growth system
Strategic Storyteller: Translates customer insight into differentiated positioning
Ownership Mindset: Takes accountability for results and drives solutions
Player-Coach Leadership: Balances strategy with hands-on execution
What We Offer
Competitive base salary commensurate with experience
Opportunity to build and shape company culture from day one
Direct impact on improving financial wellness for thousands of employees
Flexible benefits package
Why Join Us?
Impactful Growth: Lead the expansion of specialized services that provide critical support to members during complex life events
Collaborative Environment: Work closely with a supportive team across Sales, Client Success, Product, and Marketing
Strategic Leadership: Shape the go-to-market strategy and future evolution of TouchCare’s specialized portfolio
Location
This position will be in-person, 5 days a week in the Stamford office.