Vice President of Marketing

About the role

The VP of Marketing will serve as the firm’s senior-most marketing leader, responsible for shaping and executing a differentiated, growth-oriented marketing strategy that strengthens brand, accelerates demand, and deepens client engagement.

Responsibilities

• Define and lead a comprehensive marketing strategy aligned to firm priorities, growth targets, and sector focus areas.
• Serve as the strategic bridge between division leaders, product leaders, and marketing, and align marketing strategy, priorities, and planning.
• Partner with executive and division leadership to translate strategic objectives into targeted go-to-market plans.
• Identify opportunities to strengthen market positioning, differentiate offerings, and expand share in priority segments.
• Define and lead the firm’s product marketing strategy, with a focus on clearly articulating and packaging ECG’s analytics capabilities and differentiated offerings.
• Partner with Analytics Hub and division leadership to translate complex capabilities into compelling, client-facing value propositions.
• Ensure the firm’s digital presence reflects a modern, product-oriented narrative, showcasing analytics-driven insights, tools, and impact in a clear and accessible way.
• Develop go-to-market strategies for new and evolving analytics offerings, including messaging, launch planning, and sales enablement.
• Direct and evolve the firm’s brand, ensuring clarity, consistency, and differentiation across all channels.
• Shape the firm’s voice and narrative, reinforcing thought leadership and market credibility.
• Ensure alignment between firm strategy and brand strategy.
• Oversee the design and execution of integrated marketing campaigns that drive awareness, engagement, and pipeline.
• Strengthen digital marketing capabilities, including content strategy, social media, and web presence.
• Partner closely with business development teams to align marketing efforts with revenue generation goals.
• Lead the development of high-impact thought leadership aligned to the firm’s expertise and priorities as well as market trends.
• Establish a structured, scalable content strategy that supports both brand building and demand generation.
• Ensure the quality, relevance, and differentiation of all external-facing materials.
• Oversee the firm’s events strategy, including hosted events, sponsorships, and industry presence.
• Avoid events that do not align with strategic priorities and deliver measurable ROI.
• Build and lead a high-performing marketing team, fostering a culture of accountability, innovation, and continuous improvement.
• Establish clear KPIs and performance metrics to track marketing effectiveness and ROI.
• Optimize marketing processes, tools, and technologies to support scale and efficiency.

Qualifications

• 10 to 12+ years of progressive B2B marketing experience, including leadership roles in complex, matrixed organizations such as top-tier consulting, professional services, PE-backed services, or enterprise SaaS environments.
• Bachelor’s degree in marketing; MBA preferred.
• Proven success developing and executing enterprise marketing strategies that drive measurable growth, market positioning, and revenue impact.
• Demonstrated ability to elevate and differentiate a firm’s brand, positioning, and thought leadership in competitive markets.
• Track record of building and scaling integrated demand generation programs that directly influence pipeline and align tightly with sales/business development.
• Strong command of modern B2B marketing capabilities, including digital marketing, content strategy, and multichannel campaign execution.
• Experience leading events and client engagement strategies that strengthen relationships and support commercial objectives.
• Proven ability to build, lead, and develop high-performing marketing teams, with strong operational discipline and KPI-driven management.
• Strategic ability to act as a peer to senior business leaders in a matrixed environment.
• Track record of helping reposition or modernize a firm’s go-to-market approach, brand, or marketing function into a true growth engine.
• Ability to travel up to 25% of the time.