US Go-to-Market (GTM) Lead

About the role

L.E.K. Consulting is a premier global strategy consulting firm that partners with clients to solve their most critical business challenges and deliver high-impact outcomes. We bring deep industry expertise and rigorous, evidence-based insight to global corporations, growth companies and private equity investors, helping them turn strategy into action.

Qualifications

• Proven GTM leadership in professional services or a similarly complex B2B environment, with depth in content strategy, buyer insight, and service line commercialization alongside campaign and marketing expertise.
• Deep understanding of B2B buying behavior, sales cycles, and how to design GTM programs that move buyers through the funnel.
• Demonstrated strength in service line or solutions GTM: formulating strategies, developing value propositions, and enabling stakeholders to go to market effectively.
• Proven ability to counsel and influence senior stakeholders, including partners and practice leaders, on GTM strategy and market positioning.
• Demonstrated strength in content strategy and editorial program management, not only campaign execution.
• Proven experience running events programs at scale, including conference and sponsorship selection, outreach, and commercial activation.
• Track record of building and activating AI-enabled GTM and content workflows as a sustained operating model.
• Strong commercial instinct: able to connect GTM activity to pipeline, engagement, and revenue impact.
• Experience with voice of customer research and translating buyer insight into GTM strategy.
• Exceptional cross-functional collaboration and stakeholder management skills across senior audiences.
• People leadership experience with the ability to develop talent, build team culture, and hold a diverse team to a high standard.
• Proficiency with Salesforce (or comparable CRM), marketing automation platforms, and AI content and productivity tools.

Benefits

This position may also be eligible for discretionary bonus and a comprehensive benefits package, including medical, dental, vision, life and disability insurance, 401(k) with employer contribution, HSA contributions (where applicable), paid time off, and other firm-sponsored benefits.

Pay

The expected base salary range for this position is $225,000 – $270,000 annually. Actual compensation will be determined based on experience, qualifications, skills, and location.

Schedule

This role is based in either our Boston or Chicago office and follows our hybrid work model for U.S. offices. We require employees to be in their assigned home office Tuesday, Wednesday, and Thursday each week, as well as the first Friday of each month.