Trend Intelligence & Marketing Activation Analyst Headquarters

About the role

FAM Brands is building its first proprietary trend intelligence capability. This role involves identifying and curating social media influencers, collecting and analyzing data, and guiding marketing strategies based on trend insights.

Responsibilities

• Identify and curate social media influencers and accounts across various platforms to signal trend movement.
• Build and operate scrapers and API integrations to collect post metadata, engagement signals, hashtags, captions, and visual content.
• Use OCR and AI tools to extract visual trend attributes from influencer and social content.
• Synthesize raw data into clear, actionable trend briefs and reports for merchandising, design, and upstream teams.
• Research and evaluate third-party trend intelligence platforms and data tools.
• Develop FAM’s own proprietary fashion heuristics.
• Brief internal brand, sales, design, and ambassador teams on trend findings.
• Guide the go-to-market strategy for FAM’s private label brands from a trend intelligence perspective.
• Utilize AI tools to draft engaging social media copy and e-commerce content.
• Collaborate with merchandising, licensing, and sales SMEs to ensure trend intelligence informs real decisions.
• Identify opportunities for social-first campaigns aligned with emerging cultural moments.

Requirements

• Genuine curiosity about fashion, culture, and consumer behavior.
• Hands-on experience or strong interest in data collection.
• Working knowledge of Python and/or R.
• Ability to transform raw data into clear, communicable insights.
• Comfort using AI tools for research, writing, and analysis.
• A self-starter mentality with a proactive approach to problem-solving.
• Strong written communication skills.

Qualifications

• Experience scraping or working with social data (Reddit, Instagram, TikTok, etc.)
• Familiarity with social media APIs (Meta Graph API, TikTok API, Pinterest API, etc.)
• Exposure to AI or machine learning tools.
• Background or coursework in data science, communications, fashion, marketing, or a related field.
• Experience drafting engaging social media content, marketing copy, or campaign briefs.

Benefits

At FAM Brands, we offer competitive benefits and are dedicated to equal pay for equal work. Specific salary offers depend on each candidate’s qualifications and experience. We also participate in an annual bonus program (Non-Sales) or commission program (Sales).

Pay

$70,000 - $80,000 USD

Schedule

Full-time