Trend Intelligence & Marketing Activation Analyst

Territory

Fam Brands is headquartered in the United States and operates globally, serving major retailers, big box stores, and specialty boutiques.

Summary

We are thrilled to announce the launch of our first proprietary trend intelligence capability. This role offers a unique opportunity to join a small, high-impact team focused on leveraging real-time data to drive strategic decision-making across our brand, sales, design, and marketing efforts.

Responsibilities

• Trend Intelligence
• Identify and curate social media influencers and accounts across multiple platforms.
• Build and operate scrapers and API integrations to collect post metadata, engagement signals, hashtags, captions, and visual content.
• Support image-based analysis using OCR and AI tools to extract visual trend attributes.
• Synthesize raw data into actionable trend briefs and reports for merchandising, design, and upstream teams.
• Research and evaluate third-party trend intelligence platforms and data tools.
• Partner with the DWI engineering team to integrate data sources into a trend intelligence infrastructure.
• Develop FAM’s own proprietary fashion heuristics.
• Marketing Activation & Campaign Intelligence
• Brief internal teams on trend findings and translate data into creative and campaign direction.
• Inform go-to-market strategies for FAM’s private label brands from a trend intelligence perspective.
• Use AI tools to draft engaging social media copy, campaign concepts, and e-commerce content.
• Work closely with merchandising, licensing, and sales SMEs to ensure trend intelligence informs real decisions.
• Identify opportunities for social-first campaigns aligned with emerging cultural moments.

Requirements

• A genuine curiosity about fashion, culture, and consumer behavior.
• Hands-on experience or strong interest in data collection (APIs, scraping, social platform data).
• Working knowledge of Python and/or R for data tasks.
• Ability to transform raw data into clear, communicable insights.
• Comfort using AI tools for research, writing, content drafting, or analysis.
• A self-starter mentality: initiative-taking and delivering results.
• Strong written communication skills.

Qualifications

• Experience scraping or working with social data (Reddit, Instagram, TikTok, etc.).
• Familiarity with social media APIs (Meta Graph API, TikTok API, Pinterest API, etc.).
• Exposure to AI or machine learning tools.
• Interest or experience with image analysis, computer vision, or OCR.
• Background or coursework in data science, communications, fashion, marketing, or a related field.
• Experience drafting engaging social media content, marketing copy, or campaign briefs.

Skills

• Data collection and analysis.
• Python/R programming.
• Communication and presentation skills.
• AI and machine learning tools.
• Image analysis and computer vision.
• Writing and content creation.

Benefits

At Fam Brands, we offer a competitive benefits package, including:

• Annual bonus program (Non-Sales) or commission program (Sales).
• Participation in our annual bonus program.

Pay

$70,000 - $80,000 USD

Schedule

Full-time position.