Marketing Intelligence & Solutions Analyst
Main Objectives
The main object of this position is to research and study market conditions, technology trends and other indicators to derive actionable insights and recommendations for key stakeholders to support strategic decisions that maximize sales, volume growth and profits.
Responsibilities
- Support strategic planning with a comprehensive repository of current and trending information from publications, webinars, databases, and SME interviews.
- Analyze financial statements and review annual reports to build robust market and opportunity studies.
- Create national market studies in key sectors including healthcare, life sciences, advanced fabrication, and manufacturing.
- Share insights through newsletters, flash updates, and executive summaries using media monitoring and competitive intelligence platforms.
- Analyze multi-source data to uncover insights on market segments, opportunity sizing, audience preferences, and buying habits.
- Build and maintain standardized reporting, dashboards, and performance tracking (Power BI, Salesforce, SAP) to measure marketing and business development success metrics.
- Present findings and data-driven recommendations through clear reporting and presentations with management and key business stakeholders.
- Collaborate with Division/Region management, Financial Planning, Business Development, and Product Line Management to develop actionable plans based on market insights.
- Partner with the Lead Generation Manager and Marketing Communications to support campaigns across various channels, ensuring the highest possible ROI.
- Identify and leverage tools and technologies—including AI (Gemini), Python scripts, and data science methodologies—to enhance our databases and current intelligence processes within the Salesforce ecosystem.
- Serve as a key player in rolling out new intelligence solutions. Collaborate with R&D, Data Science, and IT Product Managers to implement best practices and keep the organization at the forefront of market intel technology.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Engineering, Computer Science, or a related field or equivalent experience.
- 5+ years of relevant experience in sales, marketing, or business intelligence.
- Proficiency within the Salesforce ecosystem.
- Experience with ERP systems (SAP/BW).
- Advanced data visualization skills (Power BI or Tableau).
- Familiarity with AI tools (Gemini) and programming languages (Python).
Qualifications
- Strong foundational knowledge of business, research, finance, and sales/marketing principles.
- Excellent written, presentation, and oral communication skills.
Benefits
- Comprehensive family benefits: Medical, Dental, Vision, Life, AD&D, and Disability Insurance.
- Paid child birth benefits.
- Future security: 401(k) Retirement Plan with company match, Tuition Assistance, Paid Holidays, Vacation, and Sick time.
- Early Access: Benefits start after just 30 days of employment.
Company Overview
Airgas, an Air Liquide company, is a leading U.S. supplier of industrial, medical and specialty gases, as well as hardgoods and related products; one of the largest U.S. suppliers of safety products; and a leading U.S. supplier of ammonia products and process chemicals. Through the passion and diversity of its 18,000 associates, Airgas fosters a culture of safety, customer success, sustainability and innovation. Airgas associates are empowered to share ideas, take initiative and make decisions. Airgas is a subsidiary of Air Liquide, a world leader in gases, technologies and services for industry and healthcare. Present in 60 countries with approximately 66,500 employees, Air Liquide serves more than 4 million customers and patients.
Equal Employment Opportunity
We are an equal opportunity employer. We welcome all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.