Senior Marketing Intelligence Analyst

Transform market signals into actionable business insight as part of the Market & Competitive Intelligence team, supporting strategic decision-making across Marketing, Product Marketing, GTM, Corporate Strategy, Product, and Executive Leadership. This role combines market research, competitive intelligence, customer and buyer analysis, industry monitoring, and intelligence operations.

Responsibilities

• 20% Market and industry intelligence. Monitor healthcare market trends, regulatory developments, technology shifts, and competitive dynamics; develop market landscape assessments and industry trend analyses.
• 25% Competitive intelligence. Track competitor strategies, messaging, product developments, partnerships, and market activity; develop and maintain competitive profiles, battlecards, and executive intelligence briefs.
• 20% Voice of market and customer insights. Analyze win/loss data, customer feedback, analyst interactions, and market research; translate signals into actionable recommendations for messaging, positioning, and go-to-market strategy.
• 15% Enterprise intelligence programs. Manage recurring intelligence deliverables and reporting programs; support intelligence repositories, knowledge management, and cross-functional intelligence initiatives.
• 10% Executive and strategic support. Prepare executive-ready intelligence summaries and presentations; support strategic initiatives requiring market, competitor, customer, or industry analysis.
• 5% Research and reporting. Complete recurring reporting and project-tracking tasks for the intelligence function.
• 5% AI governance and enablement. Ensure AI-assisted research and intelligence outputs comply with brand and ethical guidelines; identify opportunities to drive efficiency through automation in research workflows; share AI best practices with less experienced colleagues.
• Complete all responsibilities as outlined in the annual performance review and/or goal setting.
• Complete special projects and other duties as assigned.
• Perform duties with or without reasonable accommodation.

Requirements

• Bachelor's degree in Business, Marketing, Economics, Healthcare Administration, Data Analytics, or a related field.
• Minimum 5 years of experience in market intelligence, competitive intelligence, market research, strategy, consulting, or healthcare analytics.
• Demonstrated ability to conduct independent research and synthesize complex information into actionable insights.
• Strong written communication and presentation skills.
• Healthcare, healthcare technology, payer operations, payment integrity, risk adjustment, interoperability, or population health experience strongly preferred.
• Ability to travel for in-person conferences and internal meetings, approximately 10%.

Cognitive/Mental Requirements

• Communicating with others to exchange information.
• Problem-solving and thinking critically.
• Interpreting data and market research.
• Making timely decisions in the context of a workflow.
• Maintaining focus while managing multiple projects and priorities.
• Assessing the accuracy, neatness, and thoroughness of the work assigned.

Working Conditions and Physical Requirements

• Remaining in a stationary position, often standing or sitting, for prolonged periods.
• Communicating with others to exchange information.
• Repeating motions that may include the wrists, hands, and/or fingers.
• No adverse environmental conditions expected.
• Must be able to provide high-speed internet access, connectivity, and office setup and maintenance.
• Must be able to provide a dedicated, secure work area.

Pay

Base compensation ranges from $100,000 to $125,000 per year. Specific offers are determined by various factors, such as experience, education, skills, certifications, and other business needs.

Benefits

• Medical, dental, vision, disability, and life insurance coverage.
• 401(k) savings plans.
• Paid family leave.
• 9 paid holidays per year.
• 17-27 days of Paid Time Off (PTO) per year, depending on specific level and length of service with Cotiviti.