Senior Marketing Analyst

Yelp’s purpose is simple: to connect people with great local businesses. Whether you’re looking for a great pizza spot or the best mechanic in your neighborhood, we know just the place. This is a full-time remote role based in the United States.

About the Role

Yelp is seeking a Senior Analyst to help drive marketing decisions that support continued revenue growth. In this role, you’ll join the growing Performance Marketing Team at Yelp, a cross-channel team that drives consumer and business growth through multiple marketing channels, including email, paid advertising, web marketing, brand, social, SEO, ASO, and more.

Your day-to-day responsibilities will range from informing marketing profiles of high-value users to testing and analyzing the efficacy of new campaigns. Expect to collaborate with stakeholders, including senior leaders, across a variety of channels to provide a data-driven lens on marketing decisions. Data is at the core of everything we do, and you will play a critical role in equipping the team to scale strategic decision-making across the marketing organization.

We’d love to have you apply, even if you don’t feel you meet every single requirement. At Yelp, we’re looking for great people, not just those who simply check off all the boxes.

Responsibilities

• Enhance our marketing strategy by partnering with stakeholders to gain a deep understanding of core needs and leveraging your analytical expertise to develop scalable solutions that anticipate future needs and improve business performance.
• Become a subject matter expert on Yelp’s marketing metrics and relevant data sources.
• Leverage analytical tools (Tableau, SQL, etc.) to support analytical and reporting functions.
• Build and maintain reporting for marketing KPIs, and set goals for various initiatives.
• Identify opportunities to improve or add to existing views of data, resulting in better resources for extracting learnings.
• Exercise sound business judgment and influence the direction of Yelp’s business by effectively working with and communicating results to cross-functional groups.

Requirements

• 2 - 5 years of relevant business experience solving analytical problems and deriving insights using quantitative approaches.
• Experience at a consulting firm, investment bank, or private equity fund, or analytical role at a fast-paced B2C or marketplace tech company.
• Superior hands-on analytic skills, including SQL, advanced Excel modeling, and Tableau dashboard building required.
• Business acumen and an enthusiasm for marketing strategy, customer segmentation, and user growth.
• Understanding of statistical significance and experience with A/B testing and experimentation for web or software.
• Exceptional problem solver with the ability to transition between detailed data and high-level insights to drive decisions.
• Proactive collaboration and communication within your team and cross-functional groups.

Benefits

• Full medical, vision, and dental coverage effective your first day.
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday.
• Up to 14 weeks of parental leave.
• Monthly wellness subsidy.
• Work from home reimbursement.
• Flexible spending account.
• 401(k) retirement savings plan.
• Employee stock purchase plan.

Pay

Compensation range for this position is $89,000.00 - $141,000.00 annually. You may also be offered a bonus and benefits.