Senior Marketing Analyst

Location: This is a hybrid remote/in-office role. Medidata follows a hybrid office policy in which employees who are hired for an in-person position are expected to work on-site a certain number of days per week following Company policy.

About our Company

Medidata is powering smarter treatments and healthier people through digital solutions to support clinical trials. Celebrating over 25 years of ground-breaking technological innovation across more than 38,000 trials and 12 million patients, Medidata offers industry-leading expertise, analytics-powered insights, and one of the largest clinical trial data sets in the industry. More than 1 million registered users across approximately 2,300 customers trust Medidata's seamless, end-to-end platform to improve patient experiences, accelerate clinical breakthroughs, and bring therapies to market faster. A Dassault Systèmes brand (Euronext Paris: FR0014003TT8, DSY.PA), Medidata is headquartered in New York City and has been recognized as a Leader by Everest Group and IDC.

About the Team

The Marketing Performance team is tasked with providing insights on factors that will help drive growth in the business by analyzing and identifying opportunities to enhance customer identification, engagement, pipeline, and eventually revenue.

Responsibilities

• Support Marketing teams by conducting analyses, providing insights, and identifying operational enhancements that will improve the efficiency and effectiveness of marketing programs through the marketing funnel.
• Partner with marketing, sales, finance, operations, and data teams to drive business growth through data-driven insights.
• Analyze marketing performance across the customer journey—from acquisition to retention—and translate complex data into actionable recommendations that improve pipeline, conversion, customer acquisition cost, and revenue performance.
• Combine strategic thinking, analytical rigor, business storytelling, and operational execution to influence decision-making at both tactical and strategic levels.
• Independently work on analytical projects involving large amounts of data and statistical modeling/machine learning.
• Perform exploratory data analyses using internal and third-party data sources.
• Build and modify dashboards in Salesforce, Tableau, and Looker Studio.
• Leverage AI and machine learning tools to accelerate marketing analysis, insight generation, and decision support. Use generative AI to summarize performance trends, identify anomalies, and automate recurring analytical tasks.
• Partner with marketing operations and data teams to evaluate AI-driven optimization opportunities across campaigns, targeting, and customer journeys.
• Perform and share analyses to guide decision-making and participate in interactions within Medidata to collect business requirements and drive analysis buy-in.
• Develop alternative methods of analyzing marketing performance and opportunities for new campaign approaches and techniques.
• Coordinate and assist in analysis design, optimize existing analytical processes to improve efficiency and effectiveness.
• Work across an interdisciplinary team to prioritize and coordinate tasks, monitor progress and issues, and facilitate team meetings.
• Translate and summarize technical and analytical information for business audiences and develop stories that help address business problems.
• Support execution of Marketing analytical projects involving large amounts of data, statistical modeling, and machine learning.
• Help develop internal communication materials, translating and summarizing technical and analytical information for business audiences.

Qualifications

• Demonstrated ability to build dashboards and reports in Salesforce, Tableau, and Looker Studio.
• Proficiency in writing code in Python, as well as SQL, R, or SAS. Knowledgeable in Google Analytics and capable of building dashboards in Looker Studio.
• Prior experience with life science or technology industries is a plus but not required.
• Minimum 5 years of experience in Analytics, Marketing Operations, Business Planning, or a related role.
• Bachelor’s degree required; Master’s degree preferred. Fields of study: Economics, Business Administration, Statistics, Data Science, Computer Science, Marketing, Management Information Systems, Operations Research, or related fields.
• Ability to manage work in teams of widely varying skills and levels.
• Familiarity with analytics concepts such as databases, programming, statistical modeling, machine learning, and data visualization.
• Deep understanding of AI tools in performing analyses and providing reports.
• Proven experience building dashboards and reports in Salesforce and Tableau.
• Experience with Python as well as R, SAS, or SQL. Comfortable using Google Analytics.
• Advanced skills in Google Office Suite as well as Microsoft Office, specifically PowerPoint, Excel, and Word.
• Excellent presentation, verbal, and written communication skills, with great attention to detail.

Pay

The base salary pay range for this position located in New York is $79,500–$106,000. Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata's non-sales positions are eligible for annual bonuses.

Benefits

• Medical, dental, life, and disability insurance.
• 401(k) matching.
• Family leave.
• Flexible paid time off.
• 10 paid holidays per year.