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Jobs · Marketing · Florida

Marketing Intelligence Analyst

Foundation Partners Group · Orlando, FL · 1 mo ago
MarketingFull-time

About the role

The Marketing Intelligence Analyst will combine marketing analytics experience with modern tools, including AI, to produce faster, higher-quality insights than traditional analyst workflows allow. This is a self-directed role in a fast-moving environment.

Responsibilities

  • Own daily, weekly, and monthly analytics reporting across marketing channels, identifying anomalies, performance shifts, and issues.

  • Analyze channel-level performance across paid search, SEO/organic, Google Business Profile, direct/website, and referral sources.

  • Identify underperforming markets or locations through channel-level benchmarking and recommend reallocation or intervention.

  • Translate all data into clear, visually compelling deliverables, such as charts, scorecards, trend reports, and executive summaries.

  • Build and maintain automated and semi-automated reporting workflows, reducing manual effort and increasing the speed from data to insight.

  • Leverage AI-powered tools to accelerate analysis, automate repetitive tasks, and increase the depth of insight a single analyst can deliver.

  • Support Google Tag Manager for tag implementation, QA, troubleshooting, and ensuring data collection integrity.

  • Maintain measurement hygiene, including UTM governance, conversion tracking consistency, and early identification of data quality issues.

  • Support ad hoc analysis and projects driven by executive requests, bringing recommendations rather than just reports.

Requirements

  • 3--5+ years in marketing analytics, media analysis, marketing operations, or a comparable analytical role supporting digital marketing programs.

  • Strong understanding of marketing analytics fundamentals: attribution, channel performance, conversion funnels, and media mix.

  • Experience turning complex data into clear, compelling visual deliverables.

  • Experience working with BI tools (Power BI preferred) and web analytics platforms (GA4).

  • Comfort with Google Tag Manager.

  • Self-directed and comfortable with ambiguity.

  • Natural cross-functional collaborator who proactively pulls stakeholders into the conversation.

  • Strong communication skills.

  • Adaptability and intellectual curiosity.

Qualifications

  • Demonstrated experience using AI tools (Claude, ChatGPT, Copilot) for data analysis, reporting automation, or workflow acceleration.

  • Experience with call tracking and offline conversion workflows.

  • Experience supporting multi-location, multi-brand, or franchise marketing.

  • Working knowledge of Python or SQL for data manipulation.

Skills

  • Analytics & BI: Power BI (primary), GA4, Google Search Console

  • Tagging & measurement: Google Tag Manager, UTM frameworks, call tracking platforms (Marchex/RingSense)

  • Marketing platforms: Google Ads, Birdeye, Meta Ads, SEO tools (SEMrush, Ahrefs, or similar)

  • Visualization & reporting: PowerPoint, Excel/Google Sheets, HTML reporting tools

  • AI & automation: Claude, ChatGPT, Copilot, or comparable AI-powered analysis tools (working familiarity expected; daily fluency preferred)

Benefits

Minorities/Women/Protected Veterans/Disabled

Pay

TBD

Schedule

TBD

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