Market Intelligence Analyst

Responsibilities

• Maintain and manage economic data, industrial segment knowledge and competitive benchmarking information to support in forecasting and business activities
• Assist and support primary and secondary research projects to analyze end-customer demand dynamics, product/brand/channel preferences, spending and customer satisfaction trends etc.
• Provide continuous tracking and reporting of key market conditions and developments, including updating executive briefing book and dashboards
• Assist to identify internal client needs, develop research plans, and ensure project implementation/execution
• Aid in the internal “data mining” and analyses of specified operation/performance metrics (US region/field sales data, trends, performance statistics, franchisee satisfaction, maps, etc.)
• Provide long range planning support to various departments within the company
• Manage and maintain the department’s intranet site, and market information system
• Execute special “ad hoc” projects with accurate data, detailed explanations, and proper presentation to enable management to review, take corrective action, and/or make informed business decisions

Qualifications

• BA/BS degree, preferably in business, marketing, finance, economics, or math
• 1-3 years of experience preferred in marketing research and/or planning, sales analysis, or data mining
• Relevant college internship experience would be considered for recent college graduates