Strategic Planner

Key Responsibilities

• Develop and maintain integrated work plans across task areas such as paid media campaign planning, organic digital and social media strategy, partner engagement, event planning, and performance metrics reporting.
• Work closely with logistics coordinators and subject matter specialists to ensure activities are sequenced effectively and executed on schedule, while maintaining visibility into dependencies, risks, and upcoming milestones.
• Support the development of campaign strategies, contribute to meeting agendas and planning documents, and provide operational planning support to inform priority digital and communications actions.

Minimum Qualifications

• Bachelor's degree in communications, public health, marketing, public administration, or a related field
• Minimum of 8 years related experience
• Demonstrated experience providing strategic direction and guidance for program, task, or event operations across complex, multi-workstream initiatives
• Prioritized experience developing and implementing integrated work plans in close collaboration with government clients or senior stakeholders
• Experience working with logistics coordinators and cross-functional team members to develop and execute operational plans on time and within scope
• Strong organizational skills with the ability to manage multiple concurrent workstreams, track dependencies, and anticipate and mitigate risks
• Experience supporting communications, marketing, or public health programs, including planning activities across paid media, digital, social media, and/or event workstreams
• Excellent written and verbal communication skills, including experience preparing planning documents, meeting agendas, status reports, and briefing materials for government or senior-level stakeholders
• Ability to adapt plans and priorities quickly in response to shifting program needs or client direction
• Ability to obtain and maintain a Public Trust security clearance (Tier II)

Desired Qualifications

• Prior experience supporting federal health communications programs, particularly with SAMHSA
• Familiarity with the 988 Suicide & Crisis Lifeline, behavioral health, suicide prevention, or substance use public awareness initiatives
• Experience supporting integrated marketing campaign planning, including coordination across paid media, organic digital, social media, and earned media workstreams
• Familiarity with federal program management requirements, including deliverable scheduling, quality control planning, and COR coordination
• Experience developing or contributing to campaign strategy documents, creative briefs, audience segmentation analyses, or needs assessments
• Familiarity with partner engagement and toolkit management, including coordination with grantees, states, territories, or tribal entities
• Experience planning and supporting federal or large-scale public events, including logistics coordination, agenda development, and post-event reporting
• Knowledge of Section 508 accessibility requirements and the Plain Writing Act as they apply to federal communications materials