Strategic Marketing Manager

About the role

Do you want to join an organization that invests in you as a Strategic Marketing Manager? At HealthTrust, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years. As a member of the GPO Strategic Marketing team, the Marketing Manager will support impactful promotion of the GPO to existing membership as well as prospective members. The Marketing Manager will support the development and execution of marketing strategies that uniquely reach critical stakeholders. You will help shape brand identity, lead development GPO resources and help deliver on HealthTrust’s commitment to its membership. This role will require close collaboration across internal marketing teams and GPO business leaders. The ideal candidate is a critical thinker who brings eagerness, curiosity and a collaborative approach to marketing.

Responsibilities

• Execute on the core GPO promotional strategy
• Develop marketing tactics that target existing membership to drive a deeper engagement with the GPO and portfolio of contracts
• Support sales efforts to identify and engage prospective member accounts for the GPO
• Contribute to the development of and implementation of the annual strategic marketing plan
• Consider insights and market research to support strategic thinking on the GPO’s positioning with both existing and prospective members
• Develop and execute digital engagements across multiple channels
• Serve as the marketing liaison with account management on strategy development, execution and member feedback

Qualifications

• Bachelor’s degree – Required
• 5+ years of marketing experience, preferably in biotech/pharma, health care space or B2B - Required
• Ability to interpret insights for strategic decision making, identify a customer’s needs and develop strategies to target leverage points
• Thinks critically about positioning, campaign development, and messaging and is bold enough to question the status quo
• Understanding of the financial landscape of the overall healthcare marketplace
• Effectively manage and track budget and regular reporting
• Highly motivated self-starter
• Excellent project management and organizational skills

Benefits

• Comprehensive benefits for medical, prescription drug, dental, vision, behavioral health and telemedicine services
• Wellbeing support, including free counseling and referral services
• Time away from work programs for paid time off, paid family leave, long- and short-term disability coverage and leaves of absence
• Savings and retirement resources, including a 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service), Employee Stock Purchase Plan, flexible spending accounts, preferred banking partnerships, retirement readiness tools, rollover support and financial wellbeing counseling
• Education support through tuition assistance, student loan assistance, certification support, dependent scholarships and a partnership with Galen College of Nursing
• Additional benefits for fertility and family building, adoption assistance, life insurance, supplemental health protection plans, auto and home insurance, legal counseling, identity theft protection and consumer discounts

Note: Eligibility for benefits may vary by location.