Sr. Specialist, Digital Marketing

About the role

The Sr. Specialist, Digital Marketing owns the day-to-day performance of Odyssey's digital marketing ecosystem — our website, marketing automation platform, and emerging AI-enabled tools — to drive brand awareness, demand generation, and measurable revenue impact. This is a hands-on, execution-focused role for a data-driven marketer who connects digital activity to business outcomes and partners closely with Sales, IT, and agency teams.

Responsibilities

• We're looking for someone who can take full ownership of our digital platforms and turn data into action — while helping us pilot the next generation of AI-enabled marketing tools.
• Digital Strategy & Website — Own the day-to-day performance, content, and continuous optimization of the company website, including SEO, landing pages, and lead-capture forms.
• Use website analytics, search behavior, and conversion data to improve traffic quality, engagement, and the customer journey.
• Campaign Execution — Plan, execute, and optimize multi-channel digital campaigns, including paid search/SEM programs and agency relationships.
• Partner with the content team to keep messaging and branding consistent across every digital channel.
• Marketing Technology & Automation — Serve as marketing administrator for Salesforce Account Engagement/Pardot: forms, landing pages, email templates, lead scoring, and attribution.
• Partner with IT and Sales Operations to keep lead routing, data sync, and automation running smoothly.
• AI-Enabled Marketing — Evaluate and pilot approved AI tools (predictive scoring, automated nurture, conversion optimization) and recommend where to scale.
• Analytics, Reporting & Budget — Build and maintain dashboards connecting digital activity to pipeline and revenue, and translate data into recommendations for Sales and Marketing leadership.
• Monitor digital marketing spend and recommend where to optimize for ROI.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus)
• 5+ years in digital marketing, with hands-on ownership of platforms, campaigns, and cross-functional projects
• Hands-on Salesforce and Account Engagement/Pardot are required.
• Google Analytics experience — including automation, lead scoring, attribution, and lead lifecycle tracking from MQL to SQL to Closed Won is strongly preferred
• Strong understanding of SEO, SEM, email, content, and website marketing
• Experience evaluating or piloting AI-enabled marketing tools is strongly preferred
• Excellent analytical skills, with strong project leadership and stakeholder management ability
• Exceptional communication and interpersonal skills

Qualifications

• All applicants must be currently authorized to work in the United States.
• No relocation allowance will be considered unless specifically addressed.

Skills

• Data-driven marketing
• Website optimization
• Multi-channel campaign execution
• Marketing technology administration
• AI-enabled marketing tool evaluation
• Analytics and reporting
• Project leadership and stakeholder management
• Communication and interpersonal skills

Benefits

• A choice of medical plans with FSA and HSA options
• Dental Insurance
• Vision Insurance
• Company-paid Life and Disability Insurance
• 401(k) Plan with Company Match
• Paid Time Off (PTO) and Company Holidays
• Employee Assistance Program
• Company Health & Wellness Program
• Discounts with Preferred Vendors

Pay

Compensation and benefits package details are confidential and not publicly disclosed.

Schedule

Work Model: Hybrid (in-office Monday–Thursday, remote on Fridays)
Work Schedule: Monday–Friday, standard business hours (avg. 40 hrs/week; occasional overtime as needed)
Travel Requirements: Yes, approximately 10%

Benefits

• A choice of medical plans with FSA and HSA options
• Dental Insurance
• Vision Insurance
• Company-paid Life and Disability Insurance
• 401(k) Plan with Company Match
• Paid Time Off (PTO) and Company Holidays
• Employee Assistance Program
• Company Health & Wellness Program
• Discounts with Preferred Vendors