Sr. Specialist, Digital Marketing

About the role

Samsonite is seeking a dynamic, data-driven Sr. Digital Marketing Specialist with a strong focus on paid social to drive customer acquisition and revenue growth. Reporting to the Sr. Manager of Acquisition, this role will play a key part in planning, launching, and optimizing campaigns with a primary emphasis on Meta, TikTok, and other paid social platforms. You’ll own the end-to-end execution of social campaigns, from creative ideation and testing to performance analysis and optimization, while supporting broader digital efforts across paid search and additional channels.

This is a hybrid role: on-site 4 days and remote 1 day per week.

Responsibilities

• Plan, execute, optimize, and report on a range of digital marketing campaigns, including paid social, paid search, and other performance media.
• Own Meta advertising initiatives: brainstorm, develop, test, and monitor ads; share meaningful insights and provide actionable recommendations for continuous improvement.
• Pull and analyze digital marketing data and performance metrics to identify trends, optimize ROI, and prepare detailed reports for leadership.
• Collaborate with cross-functional teams and agency partners on day-to-day activities to ensure consistency of messaging and voice across all media channels.
• Stay current on new developments and emerging technologies in the digital environment; utilize learnings to develop new marketing initiatives with the D2C marketing team.
• Develop knowledge of competitors, industry trends, and best practices to make recommendations for continuous improvement.
• Contribute to weekly marketing initiatives and project meetings.

Requirements

• Bachelor’s degree in marketing, business, or related field preferred.
• Analytical understanding of data and methodologies used to inform decision-making that drives performance; knowledge of Google Analytics.
• Strong understanding and passion for the digital marketing industry.
• Excellent written and verbal communication, as well as presentation and public-speaking skills.
• Ability to prioritize and manage multiple workflows or projects simultaneously and meet strict deadlines.
• Self-starter who takes ownership and is comfortable adding new ideas.
• Ability to troubleshoot team and vendor problems and suggest a course of action to correct.

Qualifications

• 2+ years of experience in digital marketing required, with a strong focus on paid social (Meta, TikTok, etc.). Agency background is a plus.
• Familiarity with additional paid media platforms (Google, YouTube, etc.) required.
• Proficiency with Microsoft Office & Teams required.

About the team

Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities, recognizing performance and creating a supportive working environment.

We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to culture and inclusion empowers us to bring our authentic selves and unique differences to work every day.

We want to minimize our products' impact on the environment and help create positive journeys worldwide by creating the best products using the most sustainable and innovative materials, methods, and models.

At Samsonite, we do more than create the bags that move with our consumer—we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ.