Sr. Digital Marketing Specialist

About the role

Our mission is to be a trusted workplace where team members can be their whole selves, delivering a company that people love and positively impacts the lives of all we touch. At Interstate Batteries, you have the chance to excel at work and in life, with tools and services that support personal wellbeing.

Under the general direction of the Digital Experience Manager, the Sr. Digital Marketing Specialist supports the execution and coordination of digital initiatives across Interstate Batteries’ digital properties. This role focuses on project coordination, digital strategy support, and local listings management, ensuring updates are delivered on time, accurately, and in alignment with the digital roadmap, brand, and compliance standards.

Responsibilities

• Assist the Digital Experience Manager in driving website strategy and execution across the enterprise.
• Support SEO strategy execution through project coordination, problem‑solving, and collaboration with cross‑functional teams and agency partners.
• Execute website updates and enhancements using a Content Management System (CMS); Sitecore or similar enterprise CMS platforms preferred.
• Coordinate enterprise and franchisee digital projects by managing timelines, tasks, and deliverables across cross‑functional teams and agency partners.
• Maintain project plans, documentation, and status updates to ensure visibility and on‑time delivery.
• Manage agile workflows by handling tickets, updating backlogs, and participating in sprint ceremonies.
• Track project progress, risks, and dependencies, escalating issues as appropriate.
• Manage and maintain local business listings across search engines, maps, and online directories (e.g., Google Business Profiles), ensuring data accuracy for name, address, phone, hours, categories, and descriptions.
• Coordinate updates for new locations, closures, relocations, and temporary changes.
• Monitor listing performance and customer reviews, escalating issues and insights to appropriate teams.
• Partner with agencies/vendors to support listing accuracy, reporting, and compliance.
• Assist with reporting and performance tracking to align with Digital KPIs, pulling analytics, maintaining dashboards, and tracking performance against defined metrics.
• Support test‑and‑learn initiatives, including A/B testing and optimization efforts to improve user experience and conversion.
• Collaborate closely with Marketing, IT, franchise/location teams, and external agencies to support digital initiatives.
• Coordinate translation updates with external vendors for Spanish and French digital content.
• Perform other related duties as assigned.

Qualifications

• 3–5 years of experience in digital marketing, marketing coordination, project coordination, or a related field.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred (or equivalent experience).
• Hands‑on digital marketing execution and support experience.
• Experience coordinating projects or managing timelines; PMP certification a plus.
• Experience updating local business listings (e.g., Google Business Profile) preferred.
• Basic understanding of SEO, local search, and digital marketing concepts.
• Familiarity with Google Analytics or similar reporting tools.
• Strong analytical and critical‑thinking skills with the ability to provide real‑time recommendations confidently.
• Self‑motivated with the ability to partner and collaborate across teams, functions, business units, and agencies.
• Proficiency with Microsoft Office suite (Outlook, Teams, Excel, etc.).
• Strong organizational skills and attention to detail.
• Excellent written and verbal communication skills.
• Ability to manage multiple tasks and collaborate across teams.

Work Environment

• Hybrid work environment with a minimum of three days in the office per week.
• Must reside in the Dallas, Texas area.
• Physical requirements include sustained seated posture, frequent use of hands, talking, hearing, standing, walking, and visual tasks such as close vision, depth perception, and focus adjustment.
• Prolonged use of a personal computer and telephone.