Sr. Digital Marketing Specialist
Summary
The Senior Digital Marketing Specialist will enhance and manage the digital presence of Benjamin F. Edwards. This role involves capturing and creating brand stories, advisor interviews, and educational content. Responsibilities include planning, creating, and optimizing content across various digital platforms, managing the website, and ensuring compliance with regulatory requirements.
Essential Duties & Responsibilities
Lead Video Production and Multimedia Creation
Full-Scale Website and Infrastructure Management
Data Strategy and Optimization
Content Strategy and Social Distribution
Advisor Onboarding and Training
Qualifications
Expert proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop)
Proficiency with WordPress management skills (Divi/Elementor experience a plus)
Solid understanding of Google Analytics (GA4) and SEO tools
Familiarity with CRM platforms and marketing automation tools (e.g., Marketo)
Strong experience with video creation and editing tools (e.g., Adobe Creative Suite, Final Cut Pro, or similar)
Excellent verbal, written, and visual communication skills
Proficient with DSLR/Mirrorless camera systems, professional audio rigs and studio lighting
Strong organizational skills with attention to detail and the ability to manage multiple priorities in a fast-paced environment
About Benjamin F. Edwards
Founded in 2008, Benjamin F. Edwards serves more than 300 advisors with over $50 billion in assets. The firm is committed to providing personalized service and investing in its team. It offers a comprehensive benefits package and is an Equal Opportunity Employer.