Sr. Digital Marketing Specialist

About the role

The Team Lead, Digital Marketing Specialist leads the digital marketing specialists and serves as a key player in developing and executing digital strategies that support Cavco’s manufacturing and retail operations. This role bridges strategic planning with day-to-day execution, overseeing websites, campaigns, CRM, retail enablement and partner support, while driving measurable growth in retailer engagement, manufacturing support and lead quality.

Responsibilities

• Lead and support a growing team of Digital Marketing Specialists; provide coaching, structure and feedback to help them succeed.
• Develop and implement digital marketing strategies that support Cavco’s B2B and B2C objectives across multiple regions and product lines.
• Oversee the execution of marketing campaigns, retail promotions and event support with creative, web and content teams.
• Manage website updates and ensure brand pages and retailer microsite are current, on-brand and optimized.
• Cook up onboarding and ongoing support for retail and manufacturing partners, ensuring tools, training and reporting are effective and accessible.
• Analyze campaign performance, website behavior, CRM activity and marketing KPIs to drive optimizations.
• Maintain CRM and lead tracking tools to ensure accurate attribution and performance reporting.
• Plan and deliver virtual training sessions, webinars and online demos for partners and internal stakeholders.
• Create and present marketing scorecards, reports and recommendations to internal stakeholders and leadership.
• Identify and execute on opportunities to add value to retail partners via online training, email newsletters and events.
• Partner with cross-functional teams to ensure digital efforts align with brand standards and sales priorities.

Requirements

• Bachelor’s degree in marketing, communications, or a related field—or equivalent experience.
• 5+ years of digital marketing experience, including leadership of people or projects.
• Strong knowledge of marketing best-practices, CRM and CMS tools, Google Analytics, SEO and digital reporting.
• Experience coordinating cross-functional teams and working with designers, developers and writers.
• Excellent project management skills and comfort juggling multiple initiatives at once.
• Strong communication and presentation skills; able to translate data into clear decisions and next steps.
• Experience with Microsoft Office Suite, especially Excel, PowerPoint and Teams.
• Experience in the housing, retail, or manufacturing industry.
• Proficiency with project management platforms like Asana.
• Basic knowledge of Adobe Creative Cloud (especially Photoshop).

Qualifications

• Corporate level retail industry experience a plus.

Skills

• Project Management
• Data Analysis
• Communication
• Team Leadership
• CRM Tools
• Google Analytics
• SEO
• Microsoft Office Suite
• Adobe Creative Cloud

Benefits

• Flexible Work Schedule
• Health Insurance
• Retirement Plan
• Professional Development Opportunities

Pay

• $80,000 - $100,000 annually

Schedule

• Full-time