Sr. Marketing Specialist

Ascentek · Golden Valley, MN · Today

Hybrid$63k–$75k/yrFull-time

About the role

Ascentek provides an environment where employees can love what they do and be their best every day. Our mission is to make tomorrow a little bit better than today for each other, our customers, and our communities.

Responsibilities

Support the planning and execution of marketing campaigns and product promotions across internal and external channels
Serve as a strategic partner for marketing initiatives with key customers
Implement and maintain marketing calendars for campaigns, product launches and key initiatives
Support and guide the creation of communications and marketing materials with consistent brand voice and design
Write, edit and refine marketing content for various formats including presentations, collateral and digital messaging
Use marketing automation, email platforms and other software to build and distribute communications
Coordinate trade shows, events and promotional partnerships for Ascentek and its family of brands
Collaborate with suppliers, agencies and internal teams to deliver cross-functional marketing projects
Ensure alignment of messaging and branding across all touchpoints
Contribute to brand storytelling through videos, testimonials and impact communications
Analyze campaign performance and engagement data to optimize future efforts
Champion continuous improvement in brand communication and marketing strategies
Present marketing strategies and performance insights to leadership and stakeholders, translating data into actionable recommendations
Support market research, voice of customer initiatives and business case development through customer feedback, competitive analysis, benchmarking and market assessments

Requirements

4 - 6 years of experience in marketing or communications
Proven experience with email platforms, social media, campaign strategy and content development
Expertise of campaign planning and brand storytelling
Strategic thinker with strong attention to detail
Experience with Act-On, HubSpot, Mailchimp or other marketing automation platforms
Proficiency with Canva, Adobe Creative Suite or other design tools
Ability to create compelling narratives and translate complex business concepts into clear, engaging stories that resonate with customers, teammates and other key audiences
Strong analytical skills with the ability to interpret campaign, customer and market data then translate findings into actionable insights and recommendations
Familiarity with project management tools like Smartsheet, Jira or similar
Knowledge of brand governance, content planning or internal communications best practices
Experience or interest in powersports, marine or outdoor industry

Qualifications

Bachelor’s degree in Marketing, Communications or related field

Skills

Exceptional written and verbal communication skills
Strong leadership, organizational and project management capabilities
Proficiency with Microsoft Office and marketing software/tools

Benefits

Medical Plan options, including fertility coverage and free mental health and telehealth coverage
Dental and Vision Insurance
FSA/HSA options
Paid parental leave
Company-provided short-term disability, long-term disability, and life insurance
Supplemental Insurances, including accident, critical illness, hospital, and supplemental life insurance
401(k) with a generous company match
Pet Insurance Benefits
Tuition reimbursement
21 Paid Days Off
7 Paid Holidays
Short-term Incentive Plan (STIP), ask your Talent Partner for details

Pay

The anticipated hiring range for the role is between $62,828 - $75,000 annually. This range is based on experience and qualifications, and may increase based on market and industry benchmarks.

Schedule

This is an hourly, full-time position that runs Monday through Friday.

Physical, Mental, Environmental Demands

Frequent sitting and typing in a hybrid office environment. Creative focus with ability to multitask and meet project deadlines. Periodic collaboration via phone, video calls or in-person meetings. Occasional lifting of materials (up to 40 pounds) for events or promotional setups.

Role

The anticipated hiring range for the role you are applying for is between $62,828 - $75,000 annually. This anticipated hiring range is based on several factors, and subject to increase based on the below:

Experience and qualifications: The depth of relevant experience and specific skills you bring to the position.
Educational and certifications: Any additional qualifications that enhance your ability to succeed in the role.
Market and industry benchmarks: We compare compensation packages with industry standards to ensure we are competitive.
Internal equity: We strive to maintain pay equity across the organization to ensure fairness for all teammates performing similar work.