Sr Digital Marketing Specialist

Duties And Responsibilities

• Manage and maintain content across BrightView's web properties, including the corporate website, local landing pages, recruiting site, investor site, and acquisition websites.
• Serve as the primary administrator for BrightView's Drupal content management system, overseeing website functionality, content updates, user experience, and platform governance.
• Execute and optimize SEO strategies, including technical, on-page, local, and multi-location SEO initiatives.
• Manage BrightView's local search presence, online business listings, affiliated domain names, Google Business Profiles, and reputation management programs.
• Support digital lead generation and nurturing efforts through HubSpot and other marketing technologies.
• Create, write, design, and publish digital content, including website copy, landing pages, blogs, email campaigns, graphics, and other digital assets.
• Manage relationships with external web development, SEO, and digital marketing vendors, while collaborating with internal stakeholders.
• Ensure website compliance with accessibility, privacy, security, and legal requirements.
• Provide support for broader marketing initiatives, campaigns, communications, and special projects.

Education And Experience

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.
• 5–7 years of experience in digital marketing, website management, content marketing, or a related discipline.
• Hands-on experience managing websites using Drupal CMS required.
• Strong knowledge of SEO best practices, including technical, on-page, local, and multi-location SEO strategies.
• Experience managing enterprise or multi-location websites and digital ecosystems preferred.
• Experience managing Google Business Profiles, online business listings, review platforms, and reputation management tools such as ReviewTrackers.
• Proficiency with Google Analytics, Google Search Console, Google Tag Manager, and related reporting tools.
• Experience managing online business listings, review platforms, and reputation management tools, such as ReviewTrackers or similar solutions.
• Experience developing digital content and utilizing design tools, such as Adobe Creative Suite.

Physical Demands/Requirements

• Constant operation of a computer and other office equipment, such as a laptop, a cell phone, and printers/copiers.
• Position is sedentary; must be able to remain in a stationary position for a majority of the time.
• Requires in-person presence.

Work Environment

• Conducted in a professional office environment, with a collaborative and dynamic team setting.
• Requires in-person presence.

Benefits

• Medical, dental, and vision insurance.
• Ancillary and voluntary products.
• A 401k savings plan with employer contributions.
• 6 to 9 company paid holidays per year.
• Paid time off for vacation and/or sick leave.
• Tuition reimbursement.
• Potential variable pay opportunities based on position and performance.