Sr. Digital Marketing Specialist

About the role

Evolus (NASDAQ: EOLS) is a performance beauty company dedicated to delivering breakthrough products through a customer-centric approach. We are seeking an experienced and driven Senior Digital Marketing Specialist to join our Marketing Team, reporting to the Director of Omnichannel Marketing.

Responsibilities

• Define and maintain audience segmentation strategies based on user behavior, lifecycle stage, and engagement data.
• Develop journey maps for lifecycle campaigns and collaborate with digital enablement to implement automated customer journeys (welcome series, nurture campaigns, retention flows, re-engagement programs, etc.) across the provider journey.
• Align journey touchpoints with omnichannel and product marketing strategies and customer experience goals.
• Ensure compliance with data privacy and email marketing regulations (CAN-SPAM, GDPR, etc.).
• Plan and execute lifecycle campaigns that drive progression across the funnel (awareness → activate → conversion → retention).
• Collaborate with creative, omnichannel and digital enablement team members to ensure cohesive storytelling and attribution across multi-channel touchpoints.
• Bring forward best practices in digital marketing, personalization, and emerging channel trends.
• Own campaign reporting dashboards and communicate campaign ROI to leadership monthly.
• Develop and execute test-and-learn plans (A/B, multivariate) to improve conversion and engagement.
• Track lifecycle health, including customer activation, churn rate and re-engagement, attributed to campaigns.

Qualifications and Skills

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, a related field or equivalent work experience preferred.
• 3+ years of experience in digital marketing, email/SMS or lifecycle campaign management.
• Proven track record of creating, launching and optimizing integrated campaigns.
• Strong understanding of segmentation, personalization, and lifecycle journey design.
• Knowledge of personalization, A/B multivariate testing, and dynamic content strategies.
• Strong editing skills with attention to detail and brand consistency.
• Proficiency with marketing automation platforms (SalesForce Marketing Cloud).
• Basic knowledge of HTML/CSS, email development best practices.
• Proven ability to analyze campaign data and optimize performance based on insights.
• Excellent organization, communication, and project management skills.
• Growth mindset, willingness to adapt, and curiosity to learn and be proactive in advancing your skillset.

Preferred Qualifications

• Coursework or certification in digital marketing or email marketing.
• Familiarity with AMP for Email and Google Analytics tools for performance tracking.
• Experience in pharmaceutical or regulated industry (understanding of medical/legal/regulatory review processes for FDA-regulated products).