Sr. Sales Manager

Territory: TX, OK, NM, LA, MS, FL Panhandle | Base Location: Texas | Direct Reports: 3

About the Company

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally and a presence in over 100 countries, Wella enables consumers to look, feel, and be their true selves. The company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. For more information, visit www.wellacompany.com.

The Role

The Sr. Sales Manager, BSG Street‑AMCO leads, develops, and recruits a team of field Account Managers who support, influence, and develop Distributor Sales Consultants (DSCs) and Store Managers & Associates across 53+ AMLP Franchise Owners. The team sells and supports the full professional salon brand portfolio, including Wella Professionals, Nioxin, Sebastian, Briogeo, OPI, and GHD. This role requires extensive customer interaction, people leadership, territory and market analysis, and regional travel, and is accountable for growing market share, prospecting new salon and school doors, and delivering business targets within budget.

Responsibilities

• Deliver KPIs: set and achieve monthly, quarterly, and annual targets, ensuring the team meets or exceeds business and sales goals.
• Team Management: assess each team member’s capability and motivation, create individualized action plans, coach sales mastery, and enforce protocols and standards.
• Operate with Excellence: keep the team focused on priorities, track KPIs, prioritize co‑riding and coaching sessions, lead area sales meetings, and role‑model high performance.
• Strategic Industry Relationships: develop and maintain relationships with key salon accounts, guest artists, schools, distributors, and franchise personnel; lead participation in industry associations and events; represent Wella publicly and digitally.
• Data and Report Management: leverage business reports and digital tools to analyze trends, forecasts, and gaps; customize reports, presentations, and proposals to align with internal and external stakeholders.
• Regional Accountability: drive results despite obstacles, demonstrating tenacity and a strong ownership mindset.
• Self‑starter mindset: work independently with clear focus on deliverables and ethical, safe practices.
• Effective prospecting and consultative business development.
• Maintain high organization and discipline; influence decision‑makers with data‑driven recommendations.

Qualifications

• 5+ years of outside sales/distributor experience, including 3‑5 years of sales team management.
• Bachelor’s Degree.
• Strong leadership, problem‑solving, initiative, and follow‑through.
• Excellent oral and written communication skills.
• Digitally savvy; advanced Microsoft Office skills (PowerPoint, Excel, Word); Power BI experience preferred.
• Strong data management/analytics abilities; Power BI a plus.
• Up to 50‑60% overnight travel (including weekends); ability to travel by air 1‑2 times per year for training and meetings.
• Valid driver’s license.
• Beauty industry experience.

Pay

Salary range: $120,000 – $130,000 per year. This range is one component of Wella Company’s total rewards package and may vary based on location, experience, skills, and internal comparables.

Benefits

• Annual bonus plan or variable pay (depending on role).
• Health insurance.
• Life and disability insurance.
• 401(k) retirement plan.
• Paid holidays.
• Paid time off (PTO).