Sr. Sales Manager

Responsibilities

• Sales & Business Development: Prospect, solicit, and secure new group business that aligns with the resort's sales objectives; develop and maintain relationships with corporate clients, meeting planners, third‑party partners, and travel professionals; manage the sales process from lead generation through proposal development, contract negotiation, and turnover to the Events team; conduct sales presentations, site visits, familiarization tours, and client meetings; represent Lake Austin Spa Resort at industry trade shows, networking events, and sales missions; maintain an active sales pipeline and consistently meet or exceed established revenue goals.
• Revenue Management & Sales Strategy: Prepare proposals and contracts that balance client needs with revenue objectives in partnership with the Director of Revenue; maintain accurate sales forecasts, account information, and pipeline activity within CRM systems; monitor market trends and competitive activity to identify new business opportunities; collaborate with resort leadership and the Marketing team on sales initiatives and promotional efforts.
• Relationship Management: Build long‑term relationships with key accounts and referral partners; represent the Lake Austin Spa Resort brand with professionalism and a thorough understanding of the resort's luxury wellness experience; maintain regular communication with clients to encourage repeat business and referrals.

Qualifications

• Required: Two to five years of progressive hospitality sales experience, preferably in luxury resort, destination resort, or group sales; demonstrated success achieving group sales revenue goals; strong negotiation, presentation, and account management skills; excellent verbal and written communication skills; proficiency with CRM systems, Microsoft Office Suite, and hospitality sales software; ability to travel as needed for client meetings, industry events, and sales calls.
• Preferred: Experience selling luxury wellness resorts, destination retreats, or upscale hospitality experiences; existing relationships within the corporate meetings, incentive travel, or wellness travel markets; experience with Delphi, Salesforce, Opera, Book4Time, or comparable hospitality systems.

Performance Measures

• Group room revenue production
• Total group revenue contribution
• New account acquisition
• Repeat business and client retention
• Sales pipeline growth
• Achievement of annual sales goals

Benefits

• Competitive base salary with incentive opportunity
• Comprehensive health and wellness benefits
• Paid time off and holidays
• Employee spa discounts and booking privileges
• Professional development opportunities
• Employee recognition and wellness programs

About Lake Austin Spa Resort

Lake Austin Spa Resort is an award‑winning luxury wellness destination recognized for exceptional service, personalized experiences, and a commitment to overall well‑being. The Senior Sales Manager plays an important role in expanding the resort's group business while representing a brand known for excellence in hospitality.