Sr. Partner Marketing Manager, Public Sector Strategy, AWS Industry Partner Marketing

About the role

Amazon Web Services (AWS) is seeking an experienced Senior Partner Marketing Manager to own the Independent Software Vendor (ISV) partner marketing strategy for Public Sector while also managing a dedicated portfolio of prioritized partners. This role shapes how AWS’s most strategic partners go to market in the fast‑growing and complex Public Sector segment, which includes Federal, Defense, State & Local Government, Education, and Global Government. You will drive partner‑led marketing strategy that accelerates demand generation for Public Sector customers, develop joint value propositions, run partner‑led campaigns, and align strategies to regulatory, procurement, and mission‑specific requirements.

Key responsibilities

• Develop and execute comprehensive joint marketing plans (JMPs) for prioritized Public Sector partners, aligned to AWS strategic focus areas and account priorities.
• Serve as the industry‑vertical subject matter expert for Public Sector ISV partners, providing strategic guidance on marketing positioning, event participation, and campaign targeting.
• Build industry‑specific value propositions for partner solutions across Federal, Defense, State & Local, Education, and Global Government use cases.
• Drive partner‑led demand generation programs, managing campaign prioritization, budget allocation, Marketing Development Fund (MDF) execution, and account‑based marketing integration.
• Define strategic recommendations for partner participation in AWS flagship events and industry‑specific programs based on solution fit and Public Sector relevance.
• Track and report on pipeline contribution, campaign ROI, and MDF utilization; use data to continuously optimize partner marketing performance.
• Lead cross‑functional v‑team engagement for assigned partners, aligning with sales, solutions architecture, industry marketing, and partner marketing.

A day in the life

On any given day you might start by reviewing campaign performance data and pipeline metrics for your partner portfolio, then join a strategy session with a partner’s marketing team to refine an upcoming demand‑generation campaign targeting government accounts. Later you could consult with ISV partners on messaging for an upcoming AWS industry event, advising which partners should participate based on solution fit for Public Sector buyers. The day may end with a cross‑functional alignment call with AWS Public Sector sales leaders, sharing partner pipeline insights and coordinating account‑based marketing motions. No two days look the same, but every day centers on connecting partners to the right customers with the right message.

About the team

The AWS Industry Partner Marketing team sits within AWS Partner Marketing and provides the industry‑vertical lens across the AWS partner community. The team aligns partner strategy, industry expertise, and demand generation to ensure AWS partners can deliver relevant, compliant, and impactful marketing programs to their target customers. Operating globally, the team collaborates closely with AWS Public Sector sales, solution architects, industry marketing, and partner marketing groups. The team values builders who thrive on complexity, make high‑judgment decisions with limited precedent, and measure success by the growth they enable for partners and customers.

Basic qualifications

• 6+ years of professional non‑internship marketing experience.
• 7+ years of developing and managing acquisition marketing or channel programs experience.
• Experience using data and metrics to measure impact and determine improvements.
• Experience building, executing, and scaling cross‑functional marketing programs.
• Experience developing and executing campaigns across a multitude of time zones and languages.

Preferred qualifications

• Experience driving direction and alignment with large cross‑functional teams and agency partners.
• Experience designing and executing joint marketing plans with strategic alliance partners that have a global footprint.

Benefits

• Comprehensive health insurance (medical, dental, vision, prescription).
• Basic Life & AD&D insurance with optional supplemental life plans.
• Employee Assistance Program (EAP) and mental health support.
• Medical Advice Line.
• Flexible Spending Accounts.
• Adoption and surrogacy reimbursement coverage.
• 401(k) matching.
• Paid time off.
• Parental leave.

Pay

Base salary ranges (USD annually) vary by location:

• Mountain View, CA: $130,000 – $185,000
• San Francisco, CA: $130,000 – $185,000
• New York, NY: $130,000 – $185,000
• Austin, TX: $118,200 – $160,000
• Arlington, VA: $118,200 – $160,000
• Seattle, WA: $118,200 – $160,000

Compensation includes sign‑on payments and restricted stock units (RSUs), with final amounts determined by experience, qualifications, and location.